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iPad pricing poised to jump candlestick



iPadPriceThe Wall Street Journal has gotten word from Credit Suisse analyst Bill Shope that Apple, in a meeting with CS, described the iPad pricing as “nimble.”

“While it remains to be seen how much traction the iPad gets initially, management noted that it will remain nimble (pricing could change if the company is not attracting as many customers as anticipated),” Shope wrote.

We’ll remember the iPhone was similarly “nimble,” getting slashed in a matter of months from $599 before being available at the magic $99 price point. A few versions were required before reaching that point, which is good news for the wait-and-see crowd. Hopefully I can continue to resist its lure until then.



  1. Mickey Segal

    02/08/2010 at 9:42 pm

    It is not fair to compare to the “price” of the iPhone since the vast majority of its cost is in the required service contract. A better comparison would be to iTouch prices, which changed less.

  2. Ben

    02/09/2010 at 12:12 am

    I can’t wait until people start complaining that the price dropped ‘soon’ after they bought it…

  3. Mike

    02/09/2010 at 7:40 am

    I will certainly resist the lure long enough for the first batch to get into many reviewers hands.
    I’m very curious to know if, how, and why lcd screens are suddenly good for reading e-books – no less revolutionizing the space as so many have claimed.

  4. Sumocat

    02/09/2010 at 8:39 am

    Mike: I honestly don’t know why LCDs were ever deemed not good for reading. I’ve been reading PDFs on my LCD Tablet PCs for years.

  5. GFL

    02/09/2010 at 10:43 am

    I’m a self-confessed Apple whore. I’ll pay full ticket – which BTW I think is very reasonable, as soon as I can get my hands on it. And, I won’t complain after they drop it either. It’s a sickness, I know. But, I’ve come to accept it…

  6. Mike

    02/10/2010 at 6:07 am


    I too have been reading pdfs (and whatever else of the world there is) on lcd for years, both on my tablet and on my home desktop.
    At home I like the larger size and have lighting in place to minimize glare and I have not issues.
    With the tablet, in environments which are not of my making, it is simply the tool I have. However its weaknesses (glare and reflection and insufficient illumination in the face of direct sunlight) are not hard to discover.
    E-ink became a desired technology for a reason.

  7. Sumocat

    02/10/2010 at 10:17 am

    Mike: That’s a limit of the particular LCD, not of the technology. Transflective and other LCD technology overcome the outdoor limitation. Most handhelds today have great outdoor readability.

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