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iPhone 5 Dominates Galaxy S3 Sales in Q4



A recent report from Strategy Analytics shows the iPhone 5, and even the iPhone 4S, outsold the Samsung Galaxy S3 in the fourth quarter of 2012.

According to the firm’s research Apple shipped 27.4 million iPhone 5 units in Q4 2012, capturing 12.6 percent of the smartphone market. In the same time period the firm says Apple shipped 17.4 million units of the iPhone 4S.

During the quarter Samsung only shipped 15.4 million Galaxy S3 smartphones, putting it in third place for the holiday quarter. That would give Samsung a 7.1 percent share of smartphone sales during the quarter, or just more than half of Apple’s share during the quarter.Strategy_Analytics_iPhone_5_sales

If Strategy Analytics’ estimates are correct, it means the iPhone 5 was the best-selling smartphone in the world in the last quarter of 2012. Apple introduced the iPhone 5 in the middle of September 2012, or just a few weeks before the end of Q3 2012. Supply constraints made it difficult for Apple to produce enough iPhone 5 units to meet demand during the first few weeks.

It appears that during the same time period demand for the Samsung Galaxy S3 diminished, either because of the new iPhone 5 or because users who wanted to buy the phone already did so in the previous quarter.

Samsung launched the Galaxy S3 in May 2012, and Strategy Analytics said it claimed the top spot in Q3 of 2012.

Samsung will try to regain the title of best-selling smartphone with the Galaxy S4, which it will likely launch at an event in New York City on March 14. The rumored smartphone will likely have a 5-inch 1080p display and use Samsung’s latest Exynos Quad processor. Other rumors say the phone will use a new 13MP camera and run Android 4.2 Jelly Bean with the latest version of TouchWiz Nature UX (or whatever Samsung calls the new version).



  1. Roger J

    02/20/2013 at 10:54 am

    In Q4, Apple had 20.6% SoM. What was Samsung’s TOTALSoM % for all models, including the SIII Mini, Note and Note II? I bought the last one to replace my stolen S2.

    What are the moving annual statistics?

    Those that did not buy the SIII were probably holding out for the S4, like the Apple Fanbois for the iPhone 5.

    If only one could have the figures for first time purchasers, ie those changing brands, the picture might look different. I bet the majority % of iPhone sales were repeat,loyal Fanbois, not so many new first-time iPhone purchasers.

    Face it, the iPhone is on the slide.

  2. Dave

    02/21/2013 at 3:30 am

    The chart the guy used says “Shipments” does that mean sales? I am sure the iPhone 5 was shipped all over the place to be in stores. And if they are doing the best smartphone sales in the world why is their stock hovering at 450 down from 700 when the iPhone 5 first came out. This is all bogus.

    • Roger J

      02/21/2013 at 5:12 am

      Good comment, “Shipments” is what Apple Fanbois accuse Samsung of when Galaxy devices beat iPhones.

  3. mzwakhe

    02/21/2013 at 7:35 pm

    Why is their stock so down if they sold more Q4?

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