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iPhone 5S Pre-Orders Keep Consumers Awake and Cranky



Earlier this week, Apple announced both the iPhone 5S and the iPhone 5C, revealing September 20th release dates for both. Ahead of the release date, the company also announced an iPhone 5c pre-order, set to begin at midnight, though it failed to announce an iPhone 5s pre-order date. And unfortunately, it appears that some iPhone 5s buyers just got the message. And some are still waiting up.

On Tuesday, Apple announced the iPhone 5S and the iPhone 5C, two devices that had been rumored for months. The devices will be arriving on September 20th at which point they will be pushing out the iPhone 5 and the iPhone 4 and joining the iPhone 4S on shelves. At the event, Apple announced that it would begin taking pre-orders for the iPhone 5c and soon after, carriers confirmed that they too would begin taking iPhone 5c pre-orders starting at midnight PST on Friday, September 13th.

Read: iPhone 5S Release Details Start to Flow.

Apple won't offer iPhone 5S pre-orders.

Apple won’t offer iPhone 5S pre-orders.

Curiously, Apple did not announce an iPhone 5S pre-order, leaving many consumers wondering if the company would offer one ahead of its September 20th release date. While it’s possible that Apple and its iPhone 5S carriers could pull a complete one eighty tonight, it’s looking like iPhone 5S pre-orders are off and it will be the iPhone 5C taking center stage at midnight.

Best Buy confirmed earlier today that it would not be taking pre-orders and it would be uncharacteristic to see Apple pull a fast one on its loyal customers ahead of the iPhone 5S release date.

Unfortunately, it appears that many consumers did not get the memo as there are plenty of frustrated prospective iPhone 5S buyers who are awake, cranky and annoyed that Apple isn’t offering a pre-order for its new flagship.

Here is just a small sampling of iPhone 5S buyers who are just now realizing that the iPhone 5C is the only iPhone that is up for pre-order at midnight:

And some iPhone 5s buyers are in for a rude awakening tonight when they find out that it’s the iPhone 5C that’s up for order and not the iPhone 5S.

This is the first year in quite some time that Apple hasn’t offered a pre-order for the premium iPhone model and the company still hasn’t an offered an explanation for why it decided to offer just the iPhone 5c ahead of time.

The iPhone 5c features a colorful plastic shell.

The iPhone 5c features a colorful plastic shell.

The iPhone 5S will go on sale on September 20th at which point retailers will be able to buy the device through Apple Stores, carrier locations and through retailers like Best Buy, RadioShack and Walmart. Apple’s iPhone 5C will also go on sale the same day.

Apple’s iPhone 5S should hit Apple’s online store, and the online stores of retailers and carriers, starting at midnight on September 20th though that remains unconfirmed.

Those who are interested in pre-ordering an iPhone 5S can try and head into RadioShack as some stores have begun taking names, instead of pre-orders ahead of the iPhone 5S release.



  1. Obama

    09/12/2013 at 10:14 pm

    Why you no take iPhone 5s pre order

  2. Peter North

    09/12/2013 at 10:30 pm

    I think the reason is when the iPhone 5 was released there were more pre-orders than phones shipped. Some people (like myself) had to wait three to four more weeks after the release date to get their new phones.

    • Nal

      09/13/2013 at 6:58 am

      You poor thing did you have to go for therapy or get extra medication from your psychiatrist to deal with this traumatic experience

  3. Ryan

    09/12/2013 at 10:40 pm

    Seems like apple is really pushing the iPhone 5C to do well.. Hence letting the iphone 5s take a back seat until Sept 20.

  4. Nal

    09/13/2013 at 6:57 am

    Cranky over a phone? Must lead charmed lives. I am using a Samsung galaxy S4 guess I won’t be getting into the coolest loungesin tTribeca or Mesa since my phone is so out of style

  5. Nal

    09/13/2013 at 7:01 am

    Meant the coolest lounges in Tribeca or MePa in nyc where everyone is sized up based on what they wear and the phone they use

  6. Stephen@cellsolo

    09/13/2013 at 8:32 am

    Regardless if people aren’t happy with the new release, every iPhone sells well. I’m sure the 5s will sell out and there will be a shortage in the first few days just like previous models. There will be a spike in used iPhone 5 sales, and most liely the buyback price. Might be worth it to wait a few weeks to get a better deal selling your older phone and then buying the iPhone 5s.

  7. Larry

    09/13/2013 at 9:17 am

    I’m shocked apple don’t preorder 5S, as greedy as they are for $$$ this is a huge surprise no 5S preorder?? It should be the 5C less $$$ but if Steve jobs were here he would kick Tim cook out down the toilet!!! Swishhhhh. Caboooom!!

  8. Dave

    09/13/2013 at 8:02 pm

    Either there is going to be a major 5s shortage on release date and Apple doesn’t want a repeat of last year when they couldn’t fill all per orders on release date or they want the long lines for their press photos.

    • Larry

      09/14/2013 at 12:31 am

      The 5 was a new design the 5s is just a slight unread so I don’t see a shortage, apple is just stupid that’s all!!

      • John

        09/14/2013 at 1:48 pm

        Apple + Stupid = does not compute. You’ve seen all the press that they’ve been getting over not offering pre-orders for the premium phone. This is just a fantastic publicity stunt. They do things very, very intentionally. I imagine pre-orders will be available at midnight on release day.

        • Larry

          09/15/2013 at 12:48 am

          Ya the 20 starts 5s online orders, last year the iPhone 5 preorders started sept 14th than got mine by the 21 st launch day last year and longer to update to ios 7 too the released that on the 16 th last year!! As usual likes the waiting game, ya think as $$$ they love sell the damn thing now?? Owel it least this will give me time to decide if I want it or not but I’m on beta ios 7 but is buggy so I want the real one on 18th but the UI and new look is great finally apple did a great job redoing this

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