After being sold out at launch, the gold iPhone 5s has proven to be a surprising hit for Apple as it has been highly sought after since it became available to purchase on Friday. The phone has been so popular that according to a recent report on the Wall Street Journal, Apple has “asked its suppliers to increase production of the gold-colored iPhone 5S by an additional one-third.” The Journal had cited “people familiar with the situation” in its story.
Initially, it was thought that the gold-hued iPhone 5s would be popular only in select demographics, such as in China and certain areas of the Middle East. However, the color has proven to be popular and has sold out globally. In the U.S., Apple’s online store is listing the phone as being available sometime in October. Though most models of the iPhone 5s had sold out on launch weekend at Apple retail stores worldwide, the gold model usually is the one that sells out first.
It’s still unclear at this time whether there were manufacturing or supply issues with producing the gold iPhone 5s or if Apple just didn’t plan enough units for that particular color. In the past, there were speculations that there were issues in manufacturing the new Touch ID biometric fingerprint reader as well as the new camera unit on the iPhone 5s.
Customers interested in the gold iPhone 5s should keep an eye out this week as Apple may be allowing customers to order their iPhone 5s online and pick up their phones in stores as early as today.