Apple has learned its lesson from last year’s iPhone 5s launch and is said to have ordered between 70-80 million iPhone 6s ahead of the device’s fall release.
Production of the iPhone 6 is said to be getting underway at some point this month, and it seems Apple is planning to sell a lot of devices, or at least it’s planning to be well prepared when the device initially launches in September, as the company is planning to produce a record number of units ahead of the iPhone 6’s release, according to the Wall Street Journal.
The iPhone 6 has been something that people have been talking about ever since the iPhone 5s was launched, but that’s not too surprising, since Apple is pretty consistent with its product releases and hasn’t really done anything surprising with its hardware for a while.
We’ve been hearing a lot of rumors recently about the iPhone 6′s design, features, price, etc., but one thing that’s been kind of a mystery so far deals with the actual production of the phone.
The Wall Street Journal reports that Apple plans to produce between 70-80 million iPhone 6s leading up to the device’s launch day, and this number is split between the two rumored models of the upcoming phone, the 4.7-inch model and the larger 5.5-inch variant.
For comparison, Apple ordered somewhere between 50-60 million units for the iPhone 5s and iPhone 5c, split between the two devices. As you might have remembered, the iPhone 5s experience extreme shortages, with Apple stores and carrier stores coming with very limited stock, and very few stores having the new gold model available.
These numbers from the Wall Street Journal are a little higher than the predicted production numbers from a Taiwanese report from earlier this month, where it was said that Apple was planning to produce just below 70 million units.
Either way, that’s still a lot of iPhones. Apple sold 51 million iPhones during Q1 2014, which was the three-month period from October to December of 2013. While these numbers include combined sales of the iPhone 5s, iPhone 5c and iPhone 4s, it’s safe to say that a majority of that number were iPhone 5s units. Still, this puts into perspective just how much 70-80 million is, and Q1 2014 was one of Apple’s busiest quarters ever.
Then again, we’re not surprised by such a large number. It seems Apple wants to be cautious and prepare for demand by producing a large number of iPhones in preparation for the iPhone 6′s launch in September. We’re also guessing that the Cupertino company wants to avoid having another launch like the iPhone 5s, where there were extremely limited supply of the device.
Another thing to keep in mind is that this huge order of 70-80 million units is most likely to just be the first batch of many orders to come. This first order will most likely be reserved for launch day inventory, while future orders will be meant for holiday shoppers later in the year.
As for when we might see the iPhone 6 officially launch, it’s been reported multiple times already that the device is expected to launch on September 19, which is a Friday. If you remember, the iPhone 5s also launched on a Friday last year, and Apple is very consistent on its release timeline every year for its product releases, so we wouldn’t be surprised by a September 19 launch.
On top of the larger screen (which is rumored to come in 4.7-inch and 5.5-inch flavors), it’s said that the iPhone 6 will also come with a higher resolution display, with 1704×960 being the agreed-upon resolution, which is a big step up from the iPhone 5s’s 1136×640 screen and will even have a higher pixel density than past models.
Aside from a larger screen and new design, the iPhone 6 is expected to come with an all-new processor (most likely the Apple A8), possibly more RAM, a better camera, and an improved Touch ID fingerprint sensor. The hardware of Touch ID is expected to receive a bit of an overhaul and will be more durable than the first-generation Touch ID sensors.