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Irony: Apple can’t make a white iPhone 4



With all the crazy news spinning out from the iPhone 4, the constant delays of the white iPhone 4 strike me as the most hilarious. Why? Because darn near everything else they make is white.

Yeah, yeah, a lot of their stuff is aluminum/steel too, but white is pretty much their signature color. Walk into an Apple Store and it’s like walking into a clean room at a chip manufacturer (or an Intel commercial). You’d think if anyone could make something white, it would be Apple. But…

Statement by Apple on White iPhone 4

White models of Apple’s new iPhone® 4 have continued to be more challenging to manufacture than we originally expected, and as a result they will not be available until later this year. The availability of the more popular iPhone 4 black models is not affected.

Yes, not only are they having trouble designing an antenna that was supposed to be superior, but now the color white is proving “more challenging” to master than they thought. That’s like Tiffany’s not being able to make something blue. They’re not even bothering to stick a date on this delay. This is one of the most laughable things I’ve read about the iPhone 4 thus far, and keep in mind, Apple sent me 40 SIM cards for mine. Keep an eye out for the “we can make a white phone” parodies. Oh well, guess Apple will be crying themselves to sleep on that big bag of money again.

Via Engadget



  1. tivoboy

    07/23/2010 at 7:35 am

    I bet by the time it comes out, it has a new antenna coating, internal buffer or something.

  2. HG

    07/23/2010 at 8:22 am

    I’m sure that Apple might not be telling anyone, but they might be relocating the antenna. We will soon find out. :)

    • Sumocat

      07/23/2010 at 8:45 am

      Whatever tweaking they might do with the antennae, relocation is not an option. The antennae are the frame. There literally is no where else to put them. Apple squeezed out every bit of space they could with the new design, slashing their margin for design changes.

      I think tivoboy hit the two most reasonable options. Another would be to cut the frame and fill it with a plastic buffer to increase the space between the two antennas, effectively eliminating the “death spot”.

      Regardless, the white model was delayed from the beginning (to my chagrin), so I doubt this is related to the antenna problem.

  3. tivoboy

    07/23/2010 at 8:51 am

    Yeah, I don’t think relocation is going to happen since it is pretty much mandated by the FCC to be on the bottom unless one uses a telescoping antenna which can be on the top. I THINK though that they might find some coating for the aluminium or steel or some internal insulator?

  4. GoodThings2Life

    07/23/2010 at 12:53 pm

    On the contrary, I believe this is the perfect opportunity for them to magically change a couple things about the antenna and casing design in order to claim how they listen to customer feedback and are devoted to solving this alleged “industry problem”. They’ll also put in some nominal upgrade like 4G radio and release it as iPhone 4.5 or 4G just so they can justify charging everyone for it.

    And if you think I’m joking, we’ll just wait for the release…

  5. SAM

    07/24/2010 at 9:46 am

    Isn’t this phone have a metal case?

    If so, I think there has always been a problem
    with the colour white in anodizing and getting it
    to be durable/stick(?)
    It’s been a while since we’ve had anything
    anodized in a light colour, so I maybe incorrect.

  6. No Stranger

    07/25/2010 at 3:25 pm

    How much of their stuff is white glass Sumocat? I believe that’s the issue.

    BTW, wouldn’t it be great if GT2L stopped trolling every Apple post. For someone who ‘hates’ Apple he sure does read a lot of articles on them. ;-)

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