It Doesn’t Take a Genius: Apple Fans Remix Samsung's Ad
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It Doesn’t Take a Genius: Apple Fans Remix Samsung’s Ad



Samsung is betting on specs to push the Galaxy S III against the iPhone 5 in a new ad that debuted over the weekend.

The new “It Doesn’t Take a Genius” ad appeared online and in print, and Apple fans wasted no time in remixing and re-purposing the ad to highlight the iPhone.

The new “It Doesn’t Take a Genius” ads run from funny, to downright sloppy, but for someone who uses Android and iPhone on a regular basis they are simultaneously funny and sad.

Samsung is betting big on these ads as well as the Galaxy S III and Galaxy Note 2 to bring in new Galaxy phone sales as the company looks to absorb a 1 billion dollar ruling against its previous phones for infringing on Apple’s patents and designs.

The most popular It Doesn’t Take a Genius ad comes by way of Ismael Del Toro who ads his own set of corrections to the Samsung ad, calling Samsung a bully. This ad takes potshots at Samsung’s design choices and is sure to rile the feathers of anyone using a phone with a 4.8-inch or larger display.

It Doesn't Take a Genius Parody - Bully

It Doesn’t Take a Genius Parody – Samsung’s a bully.

Josh Cohen on Twitter wipes out the It Doesn’t Take a Genius headline to offer the matching features or similar features on the iPhone 5. It’s worth noting that while Samsung’s TouchWiz version of Android ads in some special features not all of them are unique or difficult to replicate on the iPhone. I will say that the Smart Stay feature is one I wish every phone had, and auto brightness is nowhere near the same feature.

Real Samsung Ad

Samsung iPhone 5 ad parody.

Tim Sears cooks up this It Doesn’t Take a Genius ad, found via Business Insider that takes a shot at the plastic construction and feel of the Galaxy S III. While the Galaxy S III is a solid phone, we wish Samsung skipped plastic on the back. The free iOS updates annually is a nice touch as the wait for the Galaxy S III Jelly Bean update continues and the iPhone 3GS and iPhone 4 will both see versions of iOS 6 this week, albeit with some limited functionality.

iPhone 5 It Doesn't Take a Genius

Design matters, and so does the lack of plastic says Tim Sears.

Rene Ritchie, the editor at iMore shares his version of the It Doesn’t Take a Genius highlighting the support. With the iPhone, users can walk into an Apple Store or call Apple for help, and Apple is routinely ranked among the highest in customer service. For the Android side, he points to carrier customer service and Best Buy Geek Squad.

It Doesn't Take a Genius Parody iMore

It Doesn’t Take a Genius Parody from iMore.

Twitter user Rounak Jain takes a look at the aesthetics, in an, It Doesn’t Take a Genius ad that isn’t pretty, but gets to the matter of which phone looks better.

It Doesn't Take a genius Ugly

It Doesn’t Take a Genius ad parody calls the Galaxy S III ugly.

Do you have a favorite? We’ve seen various Android takes on Apple ads over the years, so the remix tradition isn’t new, although it may be a little bitter.



  1. Alex

    09/17/2012 at 1:52 pm

    Let’s get ready to rumbleeeeeeeeeeee!!!!

  2. J.R.

    09/17/2012 at 5:12 pm

    iPhone fan boys and girls are really starting to let their jealousy show. The iPhone 5 -what a huge disappointment!

  3. Applewonthelawsuit

    09/17/2012 at 5:25 pm

    Apple fanboy jealousy? Remind me, who started the smear ad? Samsung gay boys have to get over the fact that Apple is standing on their necks

    • Kai

      02/17/2013 at 2:38 am

      Who gives a crap about an ad moron. Its the Spec whats important, now go touch yourself.

  4. Denny Crane

    09/17/2012 at 8:09 pm

    Don’t worry, probably next year, the iPhone will be able to do what Androids did last year.

  5. ThomasMuller

    09/17/2012 at 9:01 pm

    just as Hazel answered I’m taken by surprise that you able to earn $9729 in one month on the computer. did you see this site link(Click on menu Home more information)

  6. anon

    09/18/2012 at 1:27 am

    Am I the only one to notice the first one claims that a “standard micro USB plug” is “a clone of lightning”

  7. b3roldan

    09/18/2012 at 1:58 am

    I agree that it is not necessarily a Spec game, I’m still using my good old Galaxy S2 and did not jump for the latest gadgets out there this year and am still able to experience all the features in the S3 with the exception of the NFC because that is hardware based. Apple has to market their product with a focus on the user experience over specs because they know they didn’t cut it in terms of being leading-edge in technology.

    The ONLY improvements Apple should be able to claim over the old iPhone is the screen size and LTE. Both of which were already claimed milestones by the competition.

    For the rest (Siri, Face detection, Panorama, video stabilization, Take still photos while recording, EarPods) are all in the software and CAN be implemented to older iPhones. Apple patrons should be miffed and unpleased with the fact that Apple left them behind and is forcing them to upgrade. I would be surprised if they improved Siri and Apple Maps and made it exclusive to iPhone5s or iPhone 6. Apple patrons… be ready for this.

    Deciding to get either an Android or Apple smartphone requires much deliberation because once you have spent much of your hard-earned cash on Apps, you are more inclined to stay with the respective market. If you have spent hundreds or thousands on apps purchased in the Apple app store, I doubt you’d allow yourself to throw all that away buy jumping ship to Android and vice versa.

    I would pick the iPhone generally because of its metallic feel and user interface. The reason I won’t get one is because I would like to have full control of whatever I buy. Its mostly Apple’s business model and restrictive environment that I choose not to purchase the iPhone.

    My Reasons:-
    (1) Apple abandons its patrons and forces them to upgrade their phone even though they shouldn’t have to. (Example: The iPhone 4 and earlier models don’t have Siri when they are fully capable of having the feature)

    (2) Other brands allow you to plug your smartphone to any computer via USB and copy your music, data and films without the need to install any software/app like iTunes. It is that easy!

    (3) Brands such as HTC, Blackberry & Samsung use the standard USB cable to plug & charge their devices. Apple products force you to use their own plug. Not to mention all those Apple patrons who have bought previous Apple phones and iPhone/iPad compatible speakers will now HAVE TO BUY a converter to make those products compatible with the new iPhone5

    (4) When you purchase music through iTunes, you do NOT own it. You only purchase the “right” to listen to it on your Apple device. (i.e. Bruce Willis could not pass his vast music library to his children.)

    (5) Limits iPhone user’s battery choices. I upgraded the stock battery on my Galaxy S2 from a 1650mAh to a 3800mAh. And it could be done in less than 10seconds. Not to mention it comes with a built in stand so I could watch movies all day long.

    (6) Apple bullies other companies by forcibly dictating what features should not be included – Flash, NFC to name a few. So if you’re an anime freak like me, forget about being able to watch those anime from websites still using Flash technology.

    (7) Apple decided to use the slower LTE band on the iPhone5 which is on the 1800mhz spectrum and boasts a theoretical maximum bandwidth of 65M compared to the current standard 2600mhz which can easily achieve 100M. I won’t be surprised if Apple screws it’s loyal patrons again by releasing an iPhone 5s with NFC and faster LTE.

    (8) I own a MacBookPro 13″ (2011) edition. I had a simple problem, I experience corrupted textures when playing Diablo 3 (100% in Act 3). This is a known issue with the GPU drivers. If I were on Windows, I would just need to update the Graphics driver and it would be fixed. But for OSX, you will need to purchase and update the whole Operating System to Mountain Lion to fix that issue. Quite ridiculous and another stick up your butt being screwed by yours truly, Apple.

    (9) Last but not least, let’s talk about the iPhone5. Let me start by countering those “misleading specs put in iPhone5’s favor.

    – CPU: iP5 = Quad-Core 1Ghz (S3 = Quad-Core 1.4Ghz)
    – Front-Screen Camera: iP5 = 720p (S2 & S3 = 1080p)
    – iCloud (Any Android: Google Drive)
    – Shared Photo Stream (erm… how’s that different from instagram/facebook/kodak photo sharing?)
    – Panorama (already existed in Sony Ericsson and Nexus phones since last year. Can be easily enabled on any SmartPhone including old iPhones by downloading panorama apps like Google’s 360)
    – 700,000 apps (Android 500,000)
    – Passbook (This is a great idea, BUT it is software based and should be available also for older iPhones!)
    – Free OS Updates Annually (Android: Same)
    – FaceTime (C’mon… Skype allows you to chat with anyone using any device, why limit your interaction to Apple customers only?)
    – All-New Maps with Flyover (Already existing in Google Maps)
    – Airplay (This can already be done with other smartphone devices, in fact any device with Wifi/Blutooth. Apple will probably FORCE speaker manufacturers to only allow Apple devices via the “Airplay Brand”)
    – Sleek and Durable Aluminium Black (erm… that’s not a feature and is subjective to each individual’s preferences. Not necessarily a pro)
    – Game Center (S3: Google Play, Samsung Apps, Game Hub… thse are 3 game markets!)
    -iMessage (again… why limit your communication to ONLY Apple users when you can use Skype, WhatsApp, Voxer, Viber, Facebook Messenger to chat with anyone)

    • Lucy

      09/18/2012 at 3:21 am

      Thanks for the great info. I was thinking which phone I want for a while now and wasnt sure. Now I am. S3!

  8. roy

    09/18/2012 at 2:26 am

    tsk.. tsk.. tsk… Now we know who the real bullies here…

  9. Phoneshock

    09/18/2012 at 12:26 pm

    S3 is getting replaced 3/13 to S4, problems with Samsung is that they need to give these phones a longer lifespan come on, upgrades doesn’t happen until 2 years and it cost lots of money.

  10. S3FTW

    09/18/2012 at 1:01 pm

    This is a joke iphone dosent have anything on the S3 and at least if your plastic breaks on the s3 you can replace it good luck with your iphones glass back, apple is a joke and
    samsung isnt a bully there just stating fact and showing everyone whos boss

    • Harry

      11/05/2012 at 9:16 am

      Idiot. I find it frustrating when people don’t open their eyes. Given the fact you like android, you MUST hate Apple. And it also annoys me when android fanboys/girls say Apple are rubbish and you MUST buy android, that clearly shows favouritism. You people hate on Apple lovers when you’re an android lover yourself. You are a biased idiot whom can’t see from different perspectives. Peace out.

  11. Alex

    09/19/2012 at 8:05 am

    2 Million orders for the new iphone 5.
    That means 2 million current iphone owners are unhappy with their product, maybe they should just make the change.
    iphones are for people who don’t understand or appreciate technology. and for faggots :)

  12. Rob

    09/19/2012 at 11:55 am

    LOL, so is the statement – Yes Samsung is better… but just because they are better, it’s not that big of a deal? Seems that Apple fans are willing to admit Samsung has better specs, but aren’t willing to admit that those specs make the phone better…

    Apple is not innovative in any of their technology, dating back to the inception of their company. MP3 players were out before Ipods, Blackberries could send and receive emails before Iphone, Archos introduced a 320 GB touchscreen tablet years before anyone else. Itunes provided a platform for which artists could be compensated for their music/tv etc, but basically, it was built on techs like Napster. Apple TV is based off of Tivo, their computers and operating systems are based off of PC technology…

    If you want to talk innovation, Apple is a world leader in marketing. They have consistently targeted a younger generation with their products, and have focused more on form over function – Angry Birds over Excel, Photoshop over Office. Blackberries dominated the world business markets for years because IPhones could not do what the business world demanded very effectively. Losing out on this market was just fine in their eyes, they could afford to do so, because while Mom and Dad were sporting Blackberries, their kids were running around with the bright screened IPhones and Ipods. Once the IPhone caught up to Blackberry in the business world, everyone saw what happened to a company that wasn’t able to evolve… Blackberry is not the technology giant that it once was, as their focus was simply too narrow.

    With Google’s financing behind Android, the open source nature of their programs and apps, not to mention their ownership over YouTube etc. Apple is going to be left in the wake of Android (regardless of whether it’s Samsung or Motorola or whomever else takes the mantle) if they don’t adapt to the market. Google realized fairly quickly that they weren’t a cell phone manufacturer, and have left up to companies like Motorola and Samsung. That is the strength behind Android phones, you have a choice in phones and service providers that you don’t get with Apple, and an excellent platform for services in Android. look at 2012 market share statistics and tell me that Apple is the leader… they aren’t

  13. melmo

    09/23/2012 at 5:34 pm

    What’s the real difference between the two phones?

  14. Alex T

    11/05/2012 at 2:47 pm

    Since Apple nor Samsung pay my phone bill, I chose the phone which was suitable for me. End of conversation

  15. Michael

    12/15/2012 at 7:45 am

    “It doesn’t take a genius”
    … but you still can’t figure it out, huh Samsung?

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