Thanks to reader Ian Dixon for this link to a Circuit City / Microsoft team up for a product called EDGE. Enhanced Digital Guide Experience will give any associate immediate access to all the product demonstrations, demos and FAQ’s. Two years of testing has provided some positive results to make the initiative spread to all of their ‘new format’ stores.
Some of the benefits:
- Boosts store associate confidence, credibility and versatility. With Circuit City’s vast product line, sales associates sometimes shrank from guest encounters because they were not always confident of the answer. EDGE gives them what they need to sell or discuss any product in the store as well as any product on circuitcity.com because the mobile tool integrates online content for a seamless multichannel experience.
- Allows for more satisfying guest experiences with every visit. Guests receive a more consistent experience when they interact with EDGE, which helps to improve the overall perception that the city is a unique and differentiated place to shop for consumer electronics.
Now the big question will be – What if somebody wants to buy one of those ‘things’ they are using? Is Circuit City going to stock this ‘wonderful tool’ for people to purchase when they see how useful a Tablet PC can be in any environment???
Read more of the press release over on the Microsoft Web site.