Connect with us


Microsoft and Nokia hook up; good, bad or ugly?



While we in the States were (and still are) sleeping, Finnish phone giant Nokia and software behemoth Microsoft announced a strategic partnership that would put Microsoft software, specifically Windows Phone, on Nokia smartphones and merge overlapping services together. This is possibly the biggest shift in the smartphone industry since a certain touchscreen phone was introduced.

While the partnership is a move of tremendous magnitude, it comes as no surprise to many industry watchers. Speculation that Nokia would adopt Windows Phone software has been alive since they hired Stephen Elop away from Microsoft to be their CEO. That makes him an ideal point man to lead the integration, and I suspect that was the intent all along.

The partnership fills some gaping holes in the smartphone strategies of the two companies. Nokia makes fantastic phones, no doubt about that. However, in the age of the iPhone, hardware is only part of the competition. The majority of the fight is with software and ecosystem, and Nokia simply does not have that. They bought Symbian. They took a shot at their own Linux distro, Maemo, before joining forces with Intel (another hardware company) for Meego. At its roots, Nokia simply isn’t a software company, and that’s the void Microsoft fills.

On the other hand, Microsoft is a software company, and sometimes they do pretty well with hardware, but not with phones. KIN bombed. Windows Phone looks good, but it does not have the backing of major commitments from phone makers. If Microsoft wants more than their sliver of the smartphone market, they need a strong commitment from a big manufacturer, and worldwide no one is bigger than Nokia. This is especially important in reaching the international community where Nokia is dominant.

Completing their partnership is a merging of services. Microsoft will integrate Nokia maps and Ovi Store into their own Bing maps and Windows Phone marketplace that should result in stronger services than either offers alone.

This partnership offers clear and compelling benefits to both sides. It is highly complementary and should yield positive results for both. However, let’s not kid ourselves about who wears the pants in this relationship. Nokia brought in a non-Finnish Microsoft guy to head their company. Their CEO used to work for Microsoft CEO Steve Ballmer. Nokia was still fiddling with Meego when Microsoft released Windows Phone. And earlier chatter was that Microsoft should buy Nokia, not the other way around. Definitely not an equal partnership for the world’s biggest phone maker. As much as Nokia should be respected for doing what is necessary, swallowing one’s pride to do so still stings.

So what say you? Great news for both? Better for one than the other? Big [bleep]ing deal but too little too late? Or is this meeting of giants more like when the Titanic met that iceberg?



  1. Anonymous

    02/11/2011 at 5:49 pm

    Definitely UGLY. Now you need a PC to use your smartphone. How smart is that?

  2. Jim

    02/11/2011 at 8:13 pm

    A real shame! Anything Microsoft smacks of Bloat. Elop spoke of ecosystems. Who in their right mind would go for an ecosystem that marries Bing (self evident deception and bloat) with Ovi-anything (out dated and severely under-performing). This is clearly and old boys arrangement that is doomed to failure!
    I like the new HP WebOS ecosystem but is that also too late. I think Android and iOS will be the only survivors.

  3. Tim

    02/11/2011 at 8:52 pm

    Kinect phone? woo hoo!!

  4. Shiloh Swanson

    02/11/2011 at 10:06 pm

    Good. It gives Microsoft a better chance with great hardware. Competition is good and hopefully things just got better. With that said I’m not ready to trade in my iPhone yet.

  5. GoodThings2Life

    02/11/2011 at 11:09 pm

    I’m gonna go with a mix.

    It’s bad for Nokia, at least initially, because of all the stigma attached with Microsoft and Windows Phone right now, even though it IS a good product, and it’s bad that they have to depend on Microsoft to get their ship moving.

    However. It’s good for Nokia, because no one else has the resources of Microsoft either, and they do have a tendency to come out swinging when they want something. This brings me to my last point– it is definitely a win for Microsoft since it will officially (and finally) get their OS a whole lot more exposure worldwide, and that’s a very big incentive to get the ship moving.

Leave a Reply

Your email address will not be published.

As an Amazon Associate I earn from qualifying purchases.