GlaxoSmithKline uses Tablet PCs in its marketing research as it brings new products to market and now they’ve received recogition for their efforts.
“GlaxoSmithKline (GSK) Inc., Mississauga, Ontario. GlaxoSmithKline is one of the world’s leading research-based pharmaceutical and healthcare companies and is committed to improving the quality of human life by enabling people to do more, feel better and live longer. GSK’s solution utilizes a Tablet PC, powered by Windows(R) XP Tablet PC Edition, and Proscape Technologies Inc.’s software. The solution has allowed GSK to dramatically reduce the cycle time between introducing a new product marketing campaign and measuring its results. By using Proscape’s software, a sales representative can easily, quickly and effectively convey key product information in an engaging and memorable way through multimedia presentations running on the Tablet PC. Based on data from GSK’s CRM application, these presentations can be tailored for different market segments, thereby maximizing their educational value.”
Via CNN Money
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