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Microsoft Decides To Fight Back About Vista



It looks like Microsoft is getting ready to fight back a bit about Vista and its reputation. Apparently a new ad campaign is in the works that will seek to diminish the hard knocks that Vista has taken. It’s about time, and it might actually be too late, in my opinion. Microsoft for some reason inexplicably and completely yielded the field to Apple and the “I’m a Mac, I’m a PC” campaign for far too long, and basically let Apple define Vista. All that means is that the ad agencies, PR firms, and marketing mavens involved in this campaign will make more money as they try to counter the perceptions that are already well entrenched. I think this picture of one of the ads shows just how big a challenge they have ahead as does this link that takes you to a web page that I guess begins the campaign.

Via Ed Bott

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