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Microsoft Getting Slammed for Windows 7 Launch Party Video



The long knives are out criticizing Microsoft’s Windows 7 Launch Party concept, and while some of the criticism is justified, I think most of the snark is missing the point. On its surface the idea looks pretty silly to me, but I don’t think Microsoft is trying to speak to me here. I think Microsoft is aiming for anybody but geeks with this launch concept. Critics are also jumping on the “how to do a Launch party video” that just got released. There is plenty to criticize in that as well (the direction of the video is horrendous), but again, I think Microsoft is aiming at a much lower common denominator type of target than bloggers and geeks.

I’ve been a huge critic of Microsoft’s marketing approach for years and still am. I find this concept a waste of resources just like many of the campaigns that Microsoft has launched. That said, I witnessed two decidedly non-geeks see these videos last night (I actually put it in front them) and both thought the party idea was a great idea but that the ad was sub-par. It will be very interesting to see how this plays out when launch day rolls around.



  1. datarat

    09/24/2009 at 2:37 pm

    I’m holding one myself, and I’m taking the suggestions to heart. It’s not going to be a sales pitch, and I’ve specifically asked some Mac users so we can do compare and contrast.

    Other than that, it will be an opportunity for people hang out and play with the computer.

    This might be weak on the marketing side, but I suspect it will be cheaper than renting a couple of hundred theaters and convention halls across the country.

  2. Brett Gilbertson

    09/25/2009 at 7:10 pm

    Wouldn’t be much fun anyway without a Tablet PC!

  3. Tai-Pan

    09/29/2009 at 10:06 pm

    This is a actually a brilliant piece of marketing, and not just for all the viral attention about how bad it is and the obvious spoof videos that are bound to appear that will actually reinforce the messaging.

    Microsoft finally … Brilliant!

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