Microsoft Heads into the Clothing Biz with ‘Softwear’

I guess diversification is the name of the game here. Microsoft looks to be getting into the clothing business with a line of clothing called ‘Softwear.’ C’mon, don’t tell me you didn’t see that coming.

Microsoft is working with the firm Crispin Porter & Bogusky to spruce up (or is that down?) its image and they are the brains behind this apparently. Look for some ‘urban geek ware’ to hit store shelves this month. Also look for the rap artist Common to be the spokesperson.

Apparently the first of the softwear we’re to see are nostalgia based with retro-MSDOS fonts and a mugshot of Bill Gates. Yeah, hearkening back to the days of DOS ought to help change the perceptions about Vista. I’m constantly amazed at the money that gets spent (and made) coming up with things like this.

Via Advertising Age