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Microsoft Heads into the Clothing Biz with ‘Softwear’



I guess diversification is the name of the game here. Microsoft looks to be getting into the clothing business with a line of clothing called ‘Softwear.’ C’mon, don’t tell me you didn’t see that coming.

Microsoft is working with the firm Crispin Porter & Bogusky to spruce up (or is that down?) its image and they are the brains behind this apparently. Look for some ‘urban geek ware’ to hit store shelves this month. Also look for the rap artist Common to be the spokesperson.

Apparently the first of the softwear we’re to see are nostalgia based with retro-MSDOS fonts and a mugshot of Bill Gates. Yeah, hearkening back to the days of DOS ought to help change the perceptions about Vista. I’m constantly amazed at the money that gets spent (and made) coming up with things like this.

Via Advertising Age



  1. Paul

    12/06/2008 at 1:34 pm

    Probably a good idea. I’m a 24 year old hipster, and I’ll probably end up buying one of these shirts.

  2. joycie

    12/06/2008 at 3:01 pm

    No I am not interested in the shirt design

  3. Rob Bushway

    12/06/2008 at 8:27 pm

    I’d buy one – it looks really cool and geeky

  4. SAM

    12/06/2008 at 9:38 pm

    Are they going to have the “BSOD” T-Shirt?

  5. SAM

    12/06/2008 at 9:39 pm

    Oops hit the button too soon

    Are they going to have the BSOD T-Shirt?

    Will it just be plain blue…

  6. Doc T River

    12/06/2008 at 10:08 pm

    I had to look at the calendar and make sure it was not April 1. Are you serious? Are they serious?

  7. GoodThings2Life

    12/07/2008 at 11:13 am

    Haha, that’s awesome… I hope they make a Windows 3.1 “Program Manager” t-shirt!

    Ah, Progman… how I miss thee!

  8. Lawrence

    12/08/2008 at 6:06 am

    I think it will work if they design with humor and irony.

    SAM’s idea for the BSOD is great – i’d buy one of those.

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