No Jerry Seinfeld wackiness here, just a straight up appeal to the consumer’s wallet. Microsoft has (some would say finally) muscled up and taken the wraps off a new campaign that actually draws a distinction between itself and Apple. The commercials began airing during the NCAA playoffs last night and will be seen through the weekend. The commercials focus on the fact that Apple’s computers are usually more expensive than those running the Microsoft OS.
The scenario behind the commercials is a simple one. A consumer is given a wad of cash to go shopping for a computer. He/she is told that they can keep the difference between the cost of the computer and the amount of cash they are given. It’s a common sense appeal in tough economic times that will probably resonate well. Although the ““I’m Just Not Cool Enough to be a Mac PersonÃ¢â‚¬Â line will probably engender lots of back and forth.
We’ve been hearing Steve Ballmer touting this line of attack for several weeks now, and it looks like Microsoft finally has developed enough chutzpah to do some advertising that actually draws a distinction with its competitor from Cupertino. After allowing Apple to define the turf for so long with the clever I’m a Mac/PC commercials, I for one am glad to see Microsoft decide to fight back. Don’t get me wrong, I happily use products from both Microsoft and Apple and don’t play the fan boy game, preferring to use the best of both worlds. But when money is tight for so many, this campaign will probably help Microsoft gain some street cred back. Check out the commercial after the jump.