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Microsoft To Pursue A New Name for Netbooks?



Just when things settle down a bit with regards to the whole netbook naming thing, here comes Microsoft trying to muddy things up again.

According to a report from Digitimes, Microsoft is aiming to change the term for netbooks since most of them do more than just browse the internet – thus the reason for changing the term to “low cost small notebook PC”, according to Steven Guggenheimer, general manager of the Application Platform and Development Marketing at Microsoft. Makes total sense to me….

Apparently Guggenheimer will share his reasoning for this odd thinking during a keynote later today.

Yeah, I can envision the following “Hey Rob, I want a low cost small notebook pc. But I do more than surf the internet, so I don’t want a netbook ok? Can you help me?”. I reply, “Oh, you mean the LCSNPC? Sure.” Yeah, I can definitely see that happening….

Please Microsoft, leave a good thing alone. Thank you.

Microsoft plans to redefine mini-notebooks that Intel has categorized as netbooks with a new term — low cost small notebook PC, according to Steven Guggenheimer, general manager of the Application Platform & Development Marketing Division at Microsoft.

Guggenheimer pointed out on June 2 in Taipei during Computex 2009 that since some of the mini-notebooks already feature capabilities more than just purely Internet browsing — which is the main purpose of the netbook — therefore the term netbook should be abandoned.

Microsoft declined to comment on the speculation, saying Guggenheimer would provide more details of the strategy while delivering a keynote speech at the company’s Computex forum on June 3.



  1. Rob Bushway

    06/03/2009 at 8:47 am

    talk about timing – a client just walked in to my office and said “Rob, I’m looking for one of those small mini netbook things. All I want to do is browse Google, check my email, and do some typing in Word every now and then. I only want to spend less than $500. Any advice on what to get?” I showed her the HP Mini 1000 and the Samsung NC10. She seemed to like the Mini 1000 the best, but was concerned that the 6 cell battery cost so much more. We looked at Asus 1000 series. She’ll probably go that route. Mentioned the Lenovo S12 and S10-2, too – they are not shipping those, yet, though.

    notice her words – “small mini netbook things”. She knew the term netbook and that is what she associated with small and cheap.

  2. Sumocat

    06/03/2009 at 9:28 am

    In fairness, Microsoft is in a bit of a bind when it comes to using the “netbook” term since it was introduced by Intel. Both VIA and AMD avoid using it (VIA uses the term “mini-note” in their reference design). MS is probably looking at a neutral term to avoid the appearance of favoritism.

  3. GoodThings2Life

    06/03/2009 at 5:33 pm

    Yeah, I don’t see them wanting to change the term so much as just avoid using the existing term. I can just see those morons suing Microsoft over trademark infringement for use of it in their ads and marketing.

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