The Moto X is making waves with a plethora of customization options and a focus on features instead of specs, drawing comparisons to the iPhone.
Motorola is counting on consumer desire to customize and take ownership of their smartphone as well as a new always listening feature to lure iPhone users away from Apple and the iPhone 5S this fall.
Everything about the Moto X feels like a pointed attack on the iPhone 5S, right down to a release that arrives as iPhone 4S owners can upgrade to a new phone, but before an iPhone 5S release arrives.
A new note from Gene Munster, an analyst with Piper Jaffray, claims the Moto X will not pull customers away from the iPhone. While the note doesn’t mention any specific iPhone models, consumers will be comparing the Moto X to the iPhone 5 and iPhone 5S this fall.
In the note shared by Apple Insider Munster writes the Moto X isn’t, “significantly different than [the Galaxy S4 and HTC One] to change the current market dynamics between Android and iPhone.”
Shortly after the Moto X announcement consumers took to Facebook and Twitter to express their opinions on the Moto X vs. iPhone debate. This is ahead of a 500 million dollar Moto X advertising campaign which according to the early reactions has a few fans, but definitely needs to wow the public.
If Motorola hopes to make the Moto X customization a big part of getting iPhone users to switch to the Moto X, offering an exclusive on customization to AT&T was an odd move. While the Moto X isn’t going to sink or swim on early adopters, the fact that Verizon may not sell the customizable Moto X until after the iPhone 5S release arrives is not good news for Motorola and Google.
Switching from iPhone to Moto X
The following consumers are ready to buy the Moto X, or contemplating the switch from an iPhone. A statement on Twitter or Facebook is not the same as using the Moto Maker to customize a Moto X and handing over their cash, but it’s a step in the right direction.
I've been a loyal iPhone user for 4+ years, never having any urge to switch. However, the Moto X is making a strong argument. Any thoughts?
— Ryan Greives (@RyanGreives) August 2, 2013
— ¯_(ツ)_/¯ (@batess) August 2, 2013
@Josh_Smith Moto-anything has lured me away from iPhone for some time now. LOL.
— Carrie Phillips (@crpthearchivist) August 2, 2013
At least one shopper shows some signs of regret for his recent iPhone 5 purchase, but doesn’t appear ready to return it.
Only /faintly/ regretting not waiting for the Moto X (I recently obtained a free iPhone 5 on trade-in deal at BB). Looks like a wonderful d…
— David E. Schwartz (@schwartzy98) August 2, 2013
Sticking with the iPhone 5 or iPhone 5S
Even though some users are already convinced that the Moto X is a good replacement, or at least a possible purchase, many iPhone users are laser focused on Apple.
@Josh_Smith I cant think of a single phone that could even slightly tempt me away from the iPhone.
— Drew Costen (@drewcosten) August 2, 2013
@Josh_Smith Not even a little bit. I'm just waiting to trade my 4s for a 5s.
— Alex Dugger (@alexdugger) August 2, 2013
The Moto X seems great, but only 720p display, fewer pixels than iPhone 5, and camera below that of a Samsung S4. Why would I buy? #motox
— Cameron Hellmuth (@cameronhellmuth) August 2, 2013
The Moto X release date is set for August or early September, when it will hit all major carriers for $199 to $249, right as the iPhone 5S launch and release are on the horizon.