Motorola released a TV commercial for the Motorola Xoom that will introduce the product to the masses. It looks to be an effective ad, but it does leave some room for improvement.
The Xoom ads starts off with an actor holding a laptop that he folds into a Xoom. A voiceover confidently states that the future of mobile computing starts now. The ad then runs through a handful of the tablet’s most important capabilities, including Google Maps, video chat and web browsing.
The commercial makes the Motorola Xoom look like a multi-tasking machine, which it is to some extent, but in my experience it isn’t quite as speedy as it looks in the ad. You can read more details about my experiences thus far in part 1 of our Motorola Xoom review here and part 2 of our Motorola Xoom review here.
The Xoom commercial’s voiceover claims the Xoom has ‘Uncompromising Web access,’ but that’s not entirely accurate. The Motorola Xoom’s browser is much nicer than the iPad’s Safari, but its void of Flash as of today. As the voiceover makes the claim about the Web access, the above fine print briefly flashes on the screen. If you can’t make it out, and I doubt TV viewers will be able to either, it reads:”Adobe Flash 10 Player will be available as a free download from Android Market…” In other words, you’ll still get a cube with a question mark instead of interactive charts, graphs and online applications.
The Motorola Xoom ends with the tagline: “It’s everything a tablet should be.” That may or may not be the case, depending on your specific needs. Like so many tech TV commercials, the Motorola Xoom ad fails to mention when and where you can pick one up or how much it costs.
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