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New Apple TV Release: 4 Things to Expect & 4 Things Not To



In September, Apple confirmed the new Apple TV release date for late October. Earlier this week, Tim Cook reaffirmed those plans. There are still lots of question marks though and today we want to outline a few things to expect from the Apple TV 4 release.

Last month, during the iPhone 6s launch event, Apple finally confirmed a brand new fourth-generation Apple TV that is currently known by two names: Apple TV 4 and new Apple TV. Apple simply calls it Apple TV.

The company’s new Apple TV 4 has been years in the making. The last version of the Apple TV, Apple TV 3, arrived all the way back in 2012 alongside the iPad 3.

The new Apple TV comes loaded with new features including a new and improved remote, a collection of applications that goes beyond the stock software, and an affordable price tag that starts at $150. It’s a nice package and it’s a device that many consumers are planning to buy in October.

The new Apple TV release is now confirmed for next week though Apple still hasn’t filled consumers in on all of the important details. Important information like the new Apple TV release time remain a mystery even now.

With those questions in mind, we want to take a sweeping look at a few things we expect from new Apple TV pre-orders, the Apple TV 4 release date and what we expect in the weeks after the new Apple TV release.

New Apple TV Release Time: What to Expect

New Apple TV Release Time: What to Expect

When Tim Cook confirmed the start of Apple TV 4 sales, he said that sales would start on Monday. Unfortunately, he failed to mention an exact new Apple TV release time. It's now Friday and the release time is still up in the air. 

Nothing is confirmed but our expectation is that Apple will skip midnight pre-orders and put the Apple TV 4 on sale Monday morning. Similar to what it did with the new 21.5-inch Retina iMac it released earlier this month.

If Apple was going to kick off pre-orders at 12:01AM PT on Monday, we think it would've given consumers the heads up during the working week, not on the weekend when loads of people are outside and off their phones and computers. 

Expect the Apple Store to go down for a short while before Apple opens up new Apple TV pre-orders on Monday morning. A midnight pre-order would be surprising. 



  1. Scott12

    10/23/2015 at 5:48 pm

    What time Mobday Morning for Apple Tv4 in California to pre order ?

  2. Jack Johnson

    10/24/2015 at 8:26 am

    3 years in the making and they left 4K out? Most TV’s can do 4K now. Netflix and Amazon both have 4K content, it looks amazing. What can this Apple TV do that my old one can’t? Play games? LOL

    • Bill Krueger

      10/24/2015 at 11:03 am

      Most TVs cannot do 4K and most content and Internet connections are not ready.

    • pftcommentersuperb

      10/26/2015 at 12:45 pm

      Ya cable only streams at 1080i or 1080p in some instances. There is almost no true 4k content available to even watch on a 4k device. The few movies there are on the market are really just upscaled 1080p (or lower) movies. It would take two Blue Ray disks to even hold a true 4k movie. Ironically, games are probably the only thing that could potentially utilize 4k, but even Xbox One and Sony couldn’t handle that graphics processing. As far as Apple goes, I’m sure the company who brought one of the first (and the first affordable) 5k monitors to market will include 4k when the content catches up to the technology. They also happen to have given way to the 4k movement with their retina technology, which were the first screens to market to have resolutions that were high enough that the human eye couldn’t discern any pixels.

  3. Roman

    10/24/2015 at 2:55 pm

    Im so sick of this 4K comment crap. I DONT HAVE A 4K TV AND I DONT CARE!!! Just give me my new Apple TV jeez!

  4. Tom

    10/26/2015 at 6:14 am

    You can purchase in the UK now.

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