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New iPad Commercial – ‘Do It All’ with Retina Display



While Microsoft was busy announcing a product you can’t buy for months, Apple released a new iPad commercial aimed at convincing buyers they can “do it all” on the new iPad with Retina Display.

The new commercial aired last night, focusing on the tasks users can accomplish with the iPad from work to play.

While the iPhone 4s commercials have switched focus, showing Siri with celebrities, the new iPad commercial sticks to the roots, showing the device in action with a familiar narrator.

Apple shows the new iPad in use for a work presentation, sending a note with a photo, creating a collage of photos, watching a concert, reading the New Yorker, reading a book, creating movies and creating a masterpiece.

The commercial’s narrator provides the following statement.

Send a note. Stay informed. Catch a show. Make your point. Make a memory. Make a… masterpiece. Read something. Watch something. And learn something. Do it all more beautifully, with the retina display, on iPad.”

It’s good to see Apple continue to focus on what the iPad can do in commercials. While the newest iPhone ads don’t need to show the basic tasks of the iPhone, there is still a need to educate users about what the iPad can do. Hopefully Google will launch a similar ad campaign when the 7-inch Nexus tablet launches.

The new iPad launched earlier this year for $499 and offers a range of apps and accessories. Check out our iPad 3 review and this collection of 35 new iPad cases for more information.

1 Comment

1 Comment

  1. Mr. H.

    06/20/2012 at 11:03 am

    Apple reminds me a lot of the old Palm Pilot, before it’s WebOS. It’s no argument that 3comm/Palm Pilot had a pretty amazing product for it’s time when it was first released in 1996. Though Palm’s problem, once they had a good product, they were horribly slow to innovate beyond that. Their UI stayed the same and became grossly outdated, any real innovation that came from the platform came from Handspring when they bought the company and got the Trio line, and it was Sony that showed the world what the Palm could of become with their clie products. Of course as history shows, when Palm realized they needed to catch up with competition because they were static for too long, it was too late! Palm, the company who once sat on top of the world for mobile products, lost it all – maybe because they thought they were too secure in their position.

    Apple I see as the same way. We already know they were King of the PC market in the early 80’s, but lost that for a number of reasons. And now here they are again, King of the smartphone market and the tablet market. They’ve brought something new the world of smartphones that has never been seen or really experienced with their iPhones and they’ve practically re-wrote the how touch computing should be done on tablet devices. And While the word has been full of “oohs and ahhs” over the iphone and the ipad, Apple has done little else over the years to separate themselves from their maturing competition. Maybe it’s because of company pride, or maybe they feel too secure in their comfortable spot, but I sense a lesson will not be learned from history. With the 50+ Billion dollar war chest Apple has, they’ve aimed for the lowest hanging fruit on the tree. The iPhone 3s, 4s, the retina display and even the new Apple maps are sad innovations when left only on their own and when compared to the enormous leaps their competition makes from a year to year basis – it’s a shame to see Apple move so slow. It’s nothing more than taken a very attractive model from years before and giving her bigger breasts. while this works on many levels, at some point it just becomes an aging and older model – a “has been and been there”, with just more eye candy – when there are younger ones being spread out for all to see by their competitors who are doing the same things as Apple and even added new innovations of their own to their line and in many cases now have a leg up on Apple’s older and aging “look and feel”. Of course Apple is sitting on a very large pile of cash and can easily afford to lose a couple hundred billion dollars in market value before they learn their lessons – and any half wit person would catch on quickly to such when losing such money, but the real question here is, will Apple’s pride get in their way to stay on top if such a thing were to ever happen?

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