Sprint’s wholly owned pre-paid Virgin Mobile USA division has launched a new commercial that pokes fun at T-Mobile USA and the impending acquisition of the fourth largest U.S. carrier by larger rival AT&T. Though Sprint hasn’t been quiet about the business implications that the AT&T-T-Mobile deal would have on the wireless industry and jobs, this is the first time that the carrier is really taking the fight to consumers with this latest ad focusing on aspects that consumers and wireless users would care about.
The short television commercial takes a spoof of T-Mobile’s Carly, a spokesperson that T-Mobile USA has used since the carrier had launched an aggressive ad campaign utilizing its HSPA+ network. The ad highlights customer service and satisfaction as the main issue as Sprint and Virgin Mobile takes its fight against the combined AT&T and T-Mobile to consumers, highlighting AT&T was last in customer satisfaction.
Interestingly enough, while T-Mobile was promoting its merits with HSPA+ technology following Sprint’s launch of 4G WiMax and the debut 4G smartphone, the HTC EVO 4G, Sprint wasn’t too keen on T-Mobile. A year later and given what’s at stake with a combined AT&T and T-Mobile, Sprint seems to be thinking more favorably of its lesser rival.