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New Windows Phone 7, Samsung Focus Ad Airing: What if?



A new Microsoft Windows Phone 7 commercial gives a glimpse of what the platform is capable of. Unlike the initial WP7 ads, this one does a good job of running through apps and demonstrating that it’s for both work and play.

The Samsung Focus ad uses the a catchy tagline- “What if the best looking phone in the room also had brains?” The commercial also zeroes in capabilities rather than abstract concepts. The voiceover goes on asking what if your phone was “one with Office, Xbox Live and thousands of apps?”

Throw in a pitch to close the commercial with an offer for the Focus at $99 and you’ve got a winner.

Microsoft Ofice? XBOX? Yeah those are a couple of things you won’t find on iPhone, Android or BlackBerry. Kudos to Microsoft and AT&T for ditching the entertaining, yet information-barren ads from late 2010 like the one above.

Microsoft has some serious catching up to do in the smartphone game and this is a move in the right direction.



  1. GoodThings2Life

    02/25/2011 at 10:25 pm

    This is probably the best ad I’ve seen from Microsoft in years. They need to play it everywhere and play it often. I should be able to air guitar the background music as well as I can hum that damn iPad jingle at the drop of a hat.

    • Anonymous

      02/27/2011 at 6:14 am

      Yes it is and for that reason I am sure it won’t hit the airwaves. It seems like MS’s ad decision is out to sabotage every initiative, almost all MS’s ads suck.

  2. Darci Dylan

    03/28/2011 at 11:22 pm

    Ugh I really want to ditch my iPhone 3 and get one of these. I hope the Office Apps are user friendly, but even if not, anything would be an upgrade from my glitchy iPhone. Ah, and I love that song in the background, Sleigh Bells are awesome (which also makes me hope that iTunes runs smoothly on this phone).

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