Nike has scheduled an event for October 15 to presumably talk about its NikeFuel series, saying that it’ll be discussing “the future of the digital world and physical activity.” This most likely means that the company will announce the FuelBand 2.
Rumors of a second-generation FuelBand have been around since earlier this year, where it’s rumored that a refreshed fitness wristband from Nike will include new features like a heart rate monitor and Android support this time around. Nike has a good partnership with Apple and its iOS platform, where iPhone users can easily pair a Nike+ device into iOS for seamless integration.
This Nike event was actually planned for November, according to what past rumors have suggested, but it’s possible that the sudden leaks of the Fitbit Force ruffled Nike into moving up the announcement in order to fend off any competition from taking over the spotlight. Of course, they most likely won’t be able to do that fully, but an earlier announcement could mean the difference between getting buried under the competition and fighting right alongside with it.
The FuelBand has been on of the more popular fitness wearables amongst athletes and other users who want digitize their workout regime. The FuelBand was first announce back in January 2012, and seeing how it’s quickly approaching its two-year birthday, a refresh is certainly welcomed at this point. Since it’s initial launch, the only upgrade it has received has been new color choices, which probably didn’t excite a lot of users.
The Nike FuelBand 2 is rumored to include a heart rate monitor, which is something that it has severely lacked, given that other devices on the market are offering this. Furthermore, it’s also said that the overall speed of the device will be increased, making it a lot quicker to navigate through options on the wristband.
Nike is also reportedly including Bluetooth 4.0 LE support, which is known for its low-energy use and will allow for better battery life, which is always a plus feature on any new device. As for Android support, that’s supposedly in the works, with an Android app on the way, but we’d be surprised if it supported all Android devices. It’ll most likely only work with a select number of Android phones at the start, with further support down the road.
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