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Nokia Introduces New Exclusive Windows Phone Titles for Lumia Devices



In addition to having rolled out with Nokia Music, Nokia Drive, and Nokia ESPN Sports Hub, the smartphone-maker is adding a suite of new connected applications that will be only available on Nokia-made Windows Phone 7 devices, including the Lumia 710, Lumia 800, and newly announced Lumia 900, an LTE smartphone for AT&T’s 4G network in the U.S.

Those titles include: CNN, Univision, and Sesame Workshop.

Those on the Windows Phone platform made by other manufacturers will have to wait for some time before these apps become widely available. From Nokia’s statement, it looks like Nokia will have a limited-time exclusive on these titles before they’re made available for everyone else:

Building on the 50,000 apps already available inWindows Phone Marketplace, the new and exclusive app experiences for Nokia Lumia smartphones includes apps from CNN, Univision, ESPN and Sesame Workshop. These partnerships bring new, apps from the world’s biggest brands exclusively to Nokia consumers before they are made more widely available to all Windows Phone consumers through Marketplace.

It looks like in addition to partnering with Microsoft to help drive Windows Phone 7 hardware sales, Nokia is leveraging its relationships with other companies and with developers to help grow the number of apps available for Windows Phone 7. Most recently, Microsoft had announced that the number of apps on Marketplace for Windows Phone now exceeds 50,000 in count. Though the number still pales when compared with larger rivals, such as iOS and Android, there are still a lot of quality titles for the platform.

NEWS: CNN for Windows Phone application – First and exclusively for Nokia

The CNN App for Windows Phones will provide the latest news and video from CNN’s reporting around the globe. Offering a robust user experience, the CNN App takes full advantage of Windows Phone 7 features to offer a vivid, panoramic interface, the ability to pin sections of the app to a home screen, Live Tile for real-time news updates, and direct access to iReport, CNN’s participatory news community. For the first time on an app, users will have the ability to submit an iReport while simultaneously capturing the event. Launching globally for free in the next month, the CNN App will be exclusive to Nokia users for 90 days and then available on all Windows Phone devices as they come to market.

“The CNN App will offer Windows Phone users a customizable CNN experience shaped for their environment,” said Louis Gump, vice president of CNN Mobile. “The Windows platform and Nokia phones will enable millions of people to plug in using the CNN app and interact with the world – where, when and how they want.”

MULTI-CULTURAL: Univision for Windows Phone application – First and exclusively for Nokia

Univision offers a wide range of unparalleled content that resonates with Hispanics, the fastest growing segment in the US. The Univision app provides coverage from news and entertainment to sports and soccer, as well as cooking and local content for several U.S. markets including New York, Miami and San Francisco. Users have access to real-time information, clips of Univision shows and special events, and news and weather based on their location. The app will be exclusive to Nokia consumers in the U.S. and Puerto Rico for 18 months on Windows Phone devices.

“We are excited to work with Nokia to extend Univision’s reach even further with this enhanced app,” remarked Kevin Conroy, president of Univision Interactive Media and Enterprise Development. “The Hispanic mobile marketplace is growing rapidly and Univision is committed to continue providing unparalleled content to our community on their favorite devices.”

SPORTS: ESPN Sports Hub Windows Phone application – First and exclusively for Nokia

From the worldwide leader in sports, the ESPN Sports Hub app brings Nokia Lumia users a truly unique smartphone sports experience. With great localized content wherever you are in the world, the user experience enables sports fans to fully customize the app and enjoy news, scores, video and analysis via a single screen which can be navigated with the swipe of a finger. Whether it’s Football or Futball, NFL or Netball, this exclusive delivers the very best sports app experience.

ESPN, Inc., The Worldwide Leader in Sports, is the leading multinational, multimedia sports entertainment company featuring the broadest portfolio of multimedia sports assets with over 50 business entities.

KIDS& FAMILY: Sesame Workshop rich reading titles – First and Exclusively for Nokia

Utilizing Nokia’s interactive rich reading eBook experience, Sesame Workshop designed their apps based on extensive research, adapting these Sesame Street book titles to help an adult teach her child to become the storyteller while the adult becomes the listener, the questioner, and the audience for the child. Building on a three-year collaboration between Nokia, Sesame Workshop, and the Joan Ganz Cooney Center, the exclusive apps include both a free book, 100th Day of School, and three additional titles: Big Block Party, Color Carnival and Abby in Wonderland. Each title incorporates familiar Sesame Street characters including Elmo and Grover. These titles are exclusive to Nokia consumers globally for a minimum of six months.

“With the latest Sesame Street app offerings, we’re continuing our 42-year tradition of encouraging families to read together with some of their favorite furry friends,” said Scott Chambers, Sesame Workshop Senior Vice President, Worldwide Media Distribution.


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