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Nvidia Enters the Mobile Chip Wars with Tegra



Well, the competition in the mobile chip wars just got another player. Nvidia is announcing Tegra, what they are calling the ““world’s first computer on a chip for mobile visual computers.” Aiming for mobile Internet devices (MIDS), Tegra is touted as providing 30 hours of HD video playback on without recharging your battery.

Here’s the press release:

SANTA CLARA, CA—JUNE 2, 2008—Today, NVIDIA brings visual computing to mobile Internet devices (MID) with the launch of NVIDIA ® Tegraâ„¢, a family of highly integrated computers on a chip. In addition to MIDs, the NVIDIA Tegra 650 and 600 processors will be used in a wide range of innovative platforms such as embedded PCs, web tablets and more. The NVIDIA Tegra 650 processor is the world’s first computer on a chip for mobile visual computers. NVIDIA Tegra features a GPU, media processor, system memory, peripherals and a CPU all in one ultra-low power chip, smaller than a US dime (10-cent piece).

The NVIDIA Tegra 650 processor is the second product in the Tegra line, the first being the NVIDIA Tegra APX 2500 processor, which is enabling the next generation of Windows Mobile smartphones. ““With the growing market demand for mobile Internet access, NVIDIA launched the APX 2500 computer-on-a-chip targeted at smartphones and handsets earlier this year. Recognizing that mobile Internet access usages will occur not just on smartphones and handsets but on compute devices as well, NVIDIA announced today their Tegra product line. Representing the first products to be targeted at the MID and portable device space, it is anticipated to bring integrated capabilities similar to the APX 2500 with NVIDIA’s graphics expertise, an ARM core, HD video,and advanced power management,” said Ian Lao, senior analyst at In-Stat.

This new processor features an optimized combination of an ultra-low power GeForce ® GPU and an 800 MHz embedded ARM CPU, Due to their highly integrated design, NVIDIA Tegra processors achieve up to 10 times the power efficiency of existing products in battery-operated computer systems running compelling visual computing applications.

““As more consumers begin to access the mobile Internet with devices like smartphones and MIDs, device manufacturers will be challenged to create the same high-quality user experience on mobile devices that consumers currently enjoy on their desktop PCs,” said Warren East, CEO, ARM. ““Using advanced ARM technology and providing a ground-breaking mix of performance, power consumption and form factor, the NVIDIA Tegra mobile computer-on-a-chip addresses
this challenge more effectively than any other solution yet on the market, thereby taking a major step toward the oncoming mobile Internet revolution.”

NVIDIA Tegra 650 also features:
• All-day media processing, for 130 hours audio, 30 hours HD video playback
• HD image processing for advanced digital still camera and HD camcorder functions
• Optimized hardware support for Web 2.0 applications for a true desktop-class Internet
• Display support for 1080p HDMI, WSXGA+ LCD and CRT, and NTSC/PAL TV-Out
• Direct support for WiFi, disk drives, keyboard, mouse, and other peripherals
• A complete Board Support Package (BSP) to enable fast times to market for Windows
Mobile-based designs

“With NVIDIA’s Tegra processor line, we will continue to see impressive mobile innovations in Windows Mobile products,” said Todd Warren, corporate vice president of Microsoft’s mobile communication business. ““Microsoft is dedicated to providing people best-in-class mobile experiences, so that people can carry a single device for work and play.”

For more information on NVIDIA’s processors, please visit


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