QUE ProReader on indefinite hiatus, looks like a kill for the iPad

Word from Wired’s Gadget Lab is that the QUE ProReader from Plastic Logic, the ultra-premium eReader with an ultra-premium price tag, has been delayed for an undetermined period of time. They’re calling it vaporware. I’m calling it the iPad’s first confirmed kill.

The QUE, which I caught on video at CES 2010, was a risky venture to begin with, aiming for the high-end of the eReader market, but it looked like they had a solid if small niche to cash in on. Unfortunately, the iPad came along and outclassed the QUE on darn near every level, including price.

As an all-plastic eReader, the QUE still beats the iPad in weight and battery life, but at $799 for the 3G version, it got undercut by the cheaper and much more versatile Apple tablet. Worse yet, the high-end target audience it was trying to reach almost assuredly got lured away by the dazzling iPad.

But again, even without the iPad, the QUE was a gamble, and it looks to be a losing one. It’s a shame they can’t get it into people’s hands because you really need to feel how light and responsive it is to understand why people would want it.

One Comment

  1. Mike

    06/28/2010 at 8:42 am

    “confirmed” – I do not think that word means what you think it means.


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