Remember the 4-day long BlackBerry outage of last week that affected over half of RIM’s 70+ million customers all over the world?
If you’re a Blackberry owner or a RIM shareholder you probably do. In the midst of the outage — caused by server failures and backup server issues — customers were already talking about compensation.
RIM agrees that their customers deserve something back for the inconvenience. How does $100 worth of apps sound?
Yep, that’s RIM’s big compensation idea, to give customers a bundle of paid apps for free:
SIMS 3 – Electronic Arts
Bejeweled – Electronic Arts
N.O.V.A. – Gameloft
Texas Hold’em Poker 2 – Gameloft
Bubble Bash 2 – Gameloft
Photo Editor Ultimate – Ice Cold Apps
DriveSafe.ly Pro – iSpeech.org
iSpeech Translator Pro – iSpeech.org
Drive Safe.ly Enterprise – iSpeech.org
Nobex Radio™ Premium – Nobex
Shazam Encore – Shazam
Vlingo Plus: Virtual Assistant – Vlingo
Enterprise customers get a free month of Technical Support on top of that. Presumably so you can reach an actual person to complain about the outage said tech support cannot rectify.
Even better, the apps in question aren’t available yet, but will be in a few weeks.
Given how serious that outage turned out to be, it seems like this is an inadequate response to the situation. Especially since most of those apps are games.
Meanwhile, customers of Spain’s Telefónica will get cold, hard cash. The carrier isn’t doing it out of kindness, but because Spanish law dictates they must. Customers may get “up to $2.62 for every 24 hours of lost service” according to a Reuters report. Will Telefónica try to pass on that cost to RIM? It may be possible that other carriers do the same even if a corresponding law doesn’t exist in their countries.
Are apps enough to make up for the loss of productivity and communication? If not, what should BlackBerry owners get?