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ROXIMITY App Helps Ford Sync Drivers Find Local Deals



Ford just announced that another app has been approved for user with its Sync AppLink platform. ROXIMITY is the latest app to join the Ford Sync in-car infotainment system and the app looks to deliver local deals to users based on driver’s location and the time of day.

Similar to how deals sites Groupon and LivingSocial work, ROXIMITY goes a step further by determining what deals are relevant to users based on their GPS location and time of day. If you’re driving around in the middle of the day and are feeling hungry, you can use your voice to ask ROXIMITY to search for ‘lunch deals,’ and the app will return the appropriate search results.

ford-logoROXIMITY enables registered users to input individual preferences and interests. Then, as users drive, walk or bike past a restaurant or store that might have a deal or special they would find appealing, a push notification is sent to their phone informing them of what they are near.

With SYNC AppLink compatibility, ROXIMITY provides a convenient way to improve a consumer’s time behind the wheel while running errands. When drivers connect their phone to SYNC via USB and activate AppLink, they can simply use their voice to ask ROXIMITY for any special deals nearby within designated retail categories, including restaurants, home services, spas and salons, and men’s or women’s clothing.

Users will need a smartphone for the app to work. Currently, the app is available for iOS and an Android version is in development. The app on the smartphone will connect to Ford’s AppLink system.

How ROXIMITY works

ROXIMITY is a free app and service that lets users choose from multiple settings to indicate the type of deal notifications they would like to receive. Users can then set text or push notification preferences for their deal alerts on a smartphone or even a “feature” phone.

As users interact with the app over time, the ROXIMITY platform learns their interests and patterns and becomes more aware of the offers the user will find appealing. Users have the ability to limit the number of deals ROXIMITY reports per day or week.

When connected through SYNC AppLink, drivers can activate ROXIMITY to verbally relay deals at their request while driving.

SYNC AppLink integration enables drivers to use simple voice commands to access a list of deals nearby or in specific retail categories. The voice commands and features include:

  • ·         “Find nearby deals” commands the app to search for all deals, regardless of category, in a predefined search radius set within the app preferences
  • ·         “List deal categories” reminds you of all retail categories, including:

o   Restaurants

o   Spa and Salon

o   Health and Fitness

o   Men’s Clothing

o   Women’s Clothing

o   Food and Grocery

o   Bars and Clubs

o   Treats

o   Home Services

o   Auto Services

o   Entertainment

o   Sports Events

o   Concerts

o   Breakfast

o   Lunch

o   Dinner

o   Late Night

  • ·         “Call Retailer” directly dials the retailer, using hands-free SYNC, allowing you to easily take advantage of the deal, such as ordering a pizza

With ROXIMITY, users can find and redeem hundreds of thousands of offers nationwide from favorite places such as Banana Republic, Express, GameStop, Gap, H&M, PacSun, Pottery Barn, Qdoba, The Body Shop, Williams-Sonoma and more.

ROXIMITY is now available for download in the App Store for iOS devices and users can register for the service here. A version for Android devices is in development.

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