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Galaxy S4

Samsung Galaxy S4 Ads: How Samsung Plans to Beat the iPhone



The Samsung Galaxy S4 release is close, and Samsung’s first Samsung Galaxy S4 ads are already online, showing off how Samsung hopes to market the Galaxy S4 to potential buyers.

So far there are no in your face Samsung Galaxy S4 vs. iPhone 5 ads, but it may just be a matter of Samsung waiting on the iPhone 5S release to pull out those guns.

The collection of Samsung Galaxy S4 ads highlight three of the Galaxy S4’s unique features, which focus on photos and sharing, using the Galaxy S4’s Group Play feature and  travel help with the S Translator app.

Read: Samsung Galaxy S4 vs. iPhone 5

While the commercials fail to call this out, most of these features will only work with other Samsung smartphones, and at least one will only work with other Samsung Galaxy S4 devices, so users will need to hope their friend’s buy a Galaxy S4 as well.

Samsung shows off how it plans to market the Samsung Galaxy S4.

Samsung shows off how it plans to market the Samsung Galaxy S4.

The Samsung Galaxy S4 ads, spotted by Android Beat, come from Samsung Mobile Netherlands, so we may see slightly different versions in the U.S., and we will most certainly see the Samsung Galaxy S4 appear in a Unicorn Apocalypse ad as Samsung goes after business users. The business focused Samsung Galaxy S4 ad will likely focus on Samsung KNOX and the Lojack-like tracking that comes with the Samsung Galaxy S4.

Samsung Galaxy S4 – Sound Shot

In the first Samsung Galaxy S4 ad, a pair fo travelers leave home with the instruction to take a lot of pictures. Any smartphone can take pictures, but Samsung takes it a step further with Sound Shot.

This feature allows users to take a photo and capture sound. While it sounds like a gimmick, the ad offers a nice way of using it, to show off church bells, music, a quick note to mom and more. Used like this, the Sound Shot feature enhances photos and helps the viewer get a sense of the experience.

The iPhone 5 cannot take photos with sound out of the box, though some may argue that a video or a Vine will suffice. The HTC One offers a similar function with the HTC Zoe feature, but it captures photos and videos in one.

Samsung Galaxy S4 – Samsung Group Play

The second Samsung Galaxy S4 ad shows off Group Play, a feature that lets users pair up to eight Samsung Galaxy S4 devices together to use them as a connected sound system. This is something we don’t see from the iPhone or HTC One, so we may see Samsung drill down on this feature more.

Samsung Group Play only works on Samsung smartphones.

Samsung Galaxy S4 – S Translate

The Samsung Galaxy S4 also comes with Samsung’s own translator app which can turn talking or typing into one of many languages. The ad below shows a traveler using the app to thank hosts for dinner.

Google offers a similar experience for all Android phones and other options exist for the iPhone, so this ad may not do as much to sell the Galaxy S4.

Read: Samsung Galaxy S4 Software Hands-On

The Samsung Galaxy S4 release is set for late April in many countries and will arrive in the U.S. on May 1st on T-Mobile. Galaxy S4 pre-orders start on April 16th on AT&T. We are looking for a Sprint and Verizon Galaxy S4 announcement and release soon.

The Samsung Galaxy S4 features a 5-inch 1080P HD display and runs Android 4.2.2 with a collection of Samsung specific features that use sensors to deliver touch free and motion control.



  1. lurch

    04/10/2013 at 9:17 am

    Been an. IPhone buyer but may have to try the s4.

    • Vinny Nguyen

      04/10/2013 at 10:27 am

      It won’t let you down. Since I’ve tried the S3 and Note 2, I will not come back to iPhone unless it has bigger screen and better iOS. Can’t wait to get my hands on the S4.

    • Peter (Aus)

      04/10/2013 at 3:47 pm

      I’m with you. I am going to make the swap and only ever done Iphones. But I bought a NEXUS 7 and just love it being able to do pretty much anything where apple screw me.

      My current contract ended in Feb so I am ready to go day one.

    • Paul Manning

      04/14/2013 at 11:23 am

      check out – it’s samsung’s group play feature on the web.

      works on iPhones, iPads, PCs, Macs and more!

  2. george

    04/10/2013 at 10:24 am

    i was a iphone fan but have just ordered my S4

    • Dawg

      04/10/2013 at 12:36 pm

      Wait, how did you order a s4……..did u preorder it from third party

  3. Daleos

    04/10/2013 at 12:55 pm


    Already got my HTC One and I love it.

    • Fact

      04/17/2013 at 4:15 am

      Should of held out for the S4. You’re 200 bucks would have stretched MUCH farther. Oh well. You still have the second best phone on the market which is okay.

  4. Liane

    04/10/2013 at 1:09 pm

    Ooo i dont no what to do why cant apple uo there game a bit more ffs

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