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Samsung Hires Protestors To Tell Apple Fans To “Wake Up” (Update)



Samsung’s obsession with Apple is getting worse as the company is now hiring marketing agencies to stage protests outside Apple stores in Australia.

According to Mumbrella, courtesy of Android and Me, the marketing agency Pulse dispatched a group of protesters to stand outside Apple stores chanting at those inside to “wake up.” The protesters didn’t mention why Apple fans need to “wake up” or what they’re waking up from. Presumably they’re supposed to wake up from whatever trance Apple has them in so they can buy Samsung devices.

Update: According to SlashGear, Samsung denies any involvement in the “wake up” campaign.

Video blogger Blunty captured video of one group protesting outside a Sydney Apple store. He seems genuinely confused at the overall message.

This isn’t the first time Samsung has taken jabs at Apple. Most recently, the manufacturer hinted that Apple users are “sheep” for using their platform of choice in a teaser for the Galaxy S III. The ad doesn’t mention Apple specifically, but it’s the only company Samsung has gone after recently.

Before that teaser, Samsung attacked Apple in its popular “Samsunged” ads. The ads showed Apple fans waiting in line for the next iPhone with Samsung users walking past showing off their phones. The ads are most memorable for the ridiculously over-the-top Galaxy Note Super Bowl commercial and the “Dude, you’re a barista” line.

Samsung insists on using the stereotype of Apple fans as mindless followers who just buy whatever product the company releases. With other Android manufacturers like HTC losing money and Windows Phone still struggling, Apple is Samsung’s main competition at the moment.

Samsung doesn’t seem to understand the irony of its ads, though. Yes, iPhone users wait in line for the next iPhone when it launches, and Apple sells millions of smartphones. Samsung, however, also sells millions of phones. In February we heard the company sold 20 million Galaxy S II smartphones in 10 months, and shipped 5 million Galaxy Notes.

It is rare to see long lines outside stores for Samsung devices. Except for the time Samsung opened a pop-up store down the street from an Australian iPhone store when the iPhone 4S launched. The pop-up store saw long lines because it was selling a limited number deeply discounted Galaxy S II phones.

Samsung’s numbers don’t quite equal Apple’s 35 million iPhones in a single quarter, but they’re still pretty high. One could argue that Samsung has its own flock of sheep that it sells to.

Perhaps Samsung just want “iSheep” to “wake up” and become GalaxySheep.



  1. Jeffrey Smith

    04/26/2012 at 5:38 pm

    You seem to be confused a bit here.  I don’t think ANYONE is buying a Samsung phone because it’s a Samsung. They’re buying it because they considered the specs, compared it to others that were available, and made the choice that that particular model is right for them. The majority of iPhone buyers, however, buy the exact same model of the exact same phone strictly because it’s what Apple has released for them to buy this year. There’s no choice involved there, it’s simply “hey, it’s the phone Apple is releasing this year, it’s the one I need to buy … because it’s an Apple.”  Doubt that happens for Samsung. Good for Apple to have the loyal fans, but don’t confuse Samsung selling lots of phones with people buying them because their “sheep”, it’s because they created a good product that people are choosing to buy amongst other options.

    • MrFergus

      04/27/2012 at 1:07 am

      Have you always been a little stupid, or did it happen recently, there is no cure for stupid.

      • Meah

        04/27/2012 at 2:36 am

        The only stupid around here is obviously yourself… sheep!

        • MrFergus

          04/27/2012 at 9:13 am

          Get a life Meah or Jeffreyy, and quite being a pompus ass.  I didn’t make my comment about someone name Meah little person, so piss off.

  2. Emīls Ozols

    04/26/2012 at 9:46 pm

    I didn`t buy the iPhone 4S just because it`s an Apple, I bought it because I was very satisfied with the 3G and the 4S was the newest model. If anyone else buys a Nokia, HTC, Samsung, Blackberry or whatever and they are very satisfied with it as well, you can bet that they will also buy the newest model when it comes out. But are they being called sheep? Of corse not!

  3. peto1

    04/26/2012 at 10:25 pm

    Samsung is beyond pathetic …

  4. MrFergus

    04/27/2012 at 1:32 am

    Samsung counts how many phones they have shipped, they don’t have a way to count how many are sold to end users because of all the middle men in their marketing set up.  Apple  counts the phones they have actually sold to customers, and since they keep the middle men to a minimum and have a more efficient business model they put more money in the bank.  Samsung and the media idiots who will do anything for hits are the only one who proclaim that they are number one.  It’s also copied from Microsoft, but that’s another story of fact distortion, and the people who think if it’s in or on the media it must be true.  Get a clue people, those who copy the work of other people are doomed to second place. I eagerly await your fanboy responses.

  5. Rohan Juneja

    04/27/2012 at 2:54 am

    Firstly, Samsung shipped about 45million smartphones in Q1 2012. Secondly, there is no real proof that Samsung even hired these protestors. Thirdly, Apple takes jabs at other companies too, Mac vs PC anyone?

  6. Jim Stuckey

    04/27/2012 at 7:35 am

    Apple makes a simple phone for simple people.  Simply put.  Everyone else makes advanced phones with advanced capabilities for advanced people.  It’s simply a fact that most consumers are simple minded, thus Apple’s simple ad campaigns have always appealed to the simple masses.  Sad to see Samsung begin the same, but with the majority of the buying public being so easily led down the primrose path (look at the USA’s current president elected on a simple marketing campaign) Samsung and others will have to attempt to appeal to the simple majority to stay competitive.

    I have a SII and was going to flip to the HTC One X, until it was released with sealed battery and no SD card.  Deal breaker for me (why I sold my iPhone 3GS 2 years ago).  So now, it appears, I will be directed to the SIII/S3/Next for my upgrade, due strictly to performance capabilities, not the name on the box.  Brand loyalty is nice, but not when you are controlled and limited in choices and timeframes.  One phone a year, one design.  Simple.

    Apple is the Tommy Hilfiger/Izod/Aeropostale of the mibile phone business.  It’s all about style and perceived status. 

  7. Motorola Atrix forum

    04/27/2012 at 11:57 pm

    Strange. Looked too slick to be a not-for-profit. And that slickness makes it hard to take it seriously as anything but a marketing effort.Maybe the MDN take is right. It’s a new product called Wake, from the people who brought you Nest.

  8. Progressco

    05/02/2012 at 8:34 am

    it wasn’t Samsung, it was RIM, but being the Apple butt lickers that you are you didn’t bother to do any invrstigating. It’s fanboys like the author eho need to get a life. zSamsung denied any participation from the beging but that just wasnt good enough for the Apple loving media.

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