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Ode to Smartphone Names



My fried Avram Piltch and I were chatting by Skype the other day and we were talking about how ridiculous some of their names are. Avram is quite a wordsmith and wrote an opinion piece that is based almost entirely off smartphones’ names. If you think some of these names are bad, just wait for a couple fo years, when all the ‘good’ names have been used up.

From the dull-looking Shine to the Glimmer and the Glisten, these names fail to Captivate, Fascinate, or Inspire any kind of Desire. Some even make me want to Slash my wrists with a Razr. Oh Snap! What an Epic fail!

Gadget makers are increasingly moving away from using complex naming schemes that are focused on model numbers across the board. That’s a big improvement in general, but what kind of imagery is Veer supposed to invoke? Is this phone off course? Or is it supposed to remind people of a Bollywood hero?

Read Avram’s full piece here.



  1. Clchu85

    02/17/2011 at 10:47 pm


    Such a great movie!

    • Xavier Lanier

      02/18/2011 at 12:59 am

      Yes, my wife’s Indian and I’ve been subjected to many, many bad Bollywood films. When Avram mentioned the Veer, I told him one of HP/Palm’s Indian employees must’ve named it after the hero in Veer Zara. Couldn’t think of any other reason to name a phone Veer… ;-)

  2. Anonymous

    02/18/2011 at 7:15 pm

    or… it could just be an anagram for “Ever” or the plain english word “veer”

  3. Anonymous

    02/18/2011 at 7:38 pm

    Veer Zaara is an awesome movie.It’s an inspiring movie for those also who divide people based on country , religions etc.This movie showed that a true Love doesn’t have any boundaries.

    I shocked to see our movie pic on the GBM newsletter.Then i remembered that Xavier told me on Twitter that your wife is Indian. :)

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