Mobile
Ode to Smartphone Names
My fried Avram Piltch and I were chatting by Skype the other day and we were talking about how ridiculous some of their names are. Avram is quite a wordsmith and wrote an opinion piece that is based almost entirely off smartphones’ names. If you think some of these names are bad, just wait for a couple fo years, when all the ‘good’ names have been used up.
From the dull-looking Shine to the Glimmer and the Glisten, these names fail to Captivate, Fascinate, or Inspire any kind of Desire. Some even make me want to Slash my wrists with a Razr. Oh Snap! What an Epic fail!
Gadget makers are increasingly moving away from using complex naming schemes that are focused on model numbers across the board. That’s a big improvement in general, but what kind of imagery is Veer supposed to invoke? Is this phone off course? Or is it supposed to remind people of a Bollywood hero?
Read Avram’s full piece here.
Clchu85
02/17/2011 at 10:47 pm
Veer-Zaara?!
Such a great movie!
Xavier Lanier
02/18/2011 at 12:59 am
Yes, my wife’s Indian and I’ve been subjected to many, many bad Bollywood films. When Avram mentioned the Veer, I told him one of HP/Palm’s Indian employees must’ve named it after the hero in Veer Zara. Couldn’t think of any other reason to name a phone Veer… ;-)
Anonymous
02/18/2011 at 7:15 pm
or… it could just be an anagram for “Ever” or the plain english word “veer”
Anonymous
02/18/2011 at 7:38 pm
Veer Zaara is an awesome movie.It’s an inspiring movie for those also who divide people based on country , religions etc.This movie showed that a true Love doesn’t have any boundaries.
I shocked to see our movie pic on the GBM newsletter.Then i remembered that Xavier told me on Twitter that your wife is Indian. :)