“First off, we want to be crystal clear: The Snaps and Chats you send your friends remain as private today as they were before the update.”, promises the company who goes on to explain that while someone can screenshot or save Snaps or Chats, “Snapchat is not—and never has been—stockpiling your private Snaps or Chats.”
The company also told users that they are not sharing these details with advertisers. Snapchat’s terms of service do include a pretty wide license for photos and videos, but this is to allow Live Stores that can include your Snaps and to replay or syndicate Snaps.
- We added language to the Terms of Service regarding in-app purchases. We needed to do that now that we’re selling Replays—and have some other cool products and services we’re looking forward to bringing to you soon.
- To make it a little easier for friends to find you on Snapchat, we’ve clarified what info—like your name—will be visible to other Snapchatters and how you can modify that info.
So, when does Snapchat delete Snaps? According to support documents the company deletes snaps after they have been opened by all recipients or deletes unread Snaps after 30 days.
Snapchat is not saving every photo or video you send on the service to sell to advertisers. The company needs to be able to store and share photos as you would expect from the service, just as it always has.