Sprint Ups The Ante With New $99 “Simply Everything” Plan

We knew it was coming, we just didn’t know the specfics, and speculation has been wildly crazy on this. Sprint joined Verizon, AT&T, and T-Mobile with their own “unlimited” plan today, but they redefined the landscape with their new offering. The others offer “unlimited” voice options with data plans you can add on. Sprint’s Simply Everthing plan will offer “unlimited” voice and data along with text, e-mail and GPS. Here’s the quote from the press release:

OVERLAND PARK, Kan.–(BUSINESS WIRE)–In an industry-defining move, Sprint (NYSE:S) today announced it will launch a domestic unlimited pricing plan that gives customers unlimited voice, data, text, e-mail, Web-surfing, Sprint TVSM, Sprint Music, GPS Navigation, Direct Connect® and Group Connect® for $99.99 a month. The new pricing plan is available to existing and new customers beginning tomorrow.

The inclusion of data and other services is huge in my opinion and should spark some shakeup down the road. Note also, that existing customers can opt for the new plan without having to extend their existing contract.

Looks like I’m heading to the Sprint Store this weekend if I can find a few moments.

Here’s the link to the full press release.