The HTC One should only improve as well. First, in price, as retailers continue to offer discounted pricing to attract iPhone customers. Second, software. The HTC One is set to get Android 4.2 in the U.S., an update that will also improve on the device's HTC Sense 5 software.
Furthermore, consumers will get more choice soon as the Verizon HTC One is expected to hit land sometime during the month, possibly on August 15th.