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CES 2014

UnCarrier 4.0: T-Mobile Aggressively Begins Poaching Subscribers From Rivals



T-Mobile had just announced its UnCarrier 4.0 initiative at the Consumer Electronics Show in Las Vegas that will make it easier for customers from its larger rivals to switch to the magenta-hued network. With UnCarrier 4.0, T-Mobile will be paying customers money in an effort to make it more affordable to switch, though don’t expect to really profit from UnCarrier 4.0 to switch as you’re not really “paid” to switch, you’re just giving som subsidies to escape your contract.

“We’re giving families a ‘Get Out of Jail Free Card,’ said John Legere, president and chief executive officer of T-Mobile. “Carriers have counted on staggered contract end dates and hefty early termination fees to keep people bound to them forever. But now families can switch to T-Mobile without paying a single red cent to leave them behind.”

t-mobile-logoT-Mobile US says it will pay potential customres up to $650 to switch, though there are caveats.

You’ll get up to $350 of that money to put towards your early termination fees, or ETF, to get out of your contract(s) from AT&T Mobility, Sprint, or Verizon Wireless. T-Mobile will give you up to an additional $300 to trade-in their existing phones.

However, to get these credits, users must trade in their old phone, buy a new phone, and port their number. If you are out of contract with either AT&T, Sprint, or Verizon and won’t be assessed an early termination fee, then T-Mobile won’t give you the up to $350 ETF credit.

If everyone switched from AT&T, Sprint, and Verizon, T-Mobile Legere says that these customers would save up to $20 billion.

This is T-Mobile’s aggressive move to date by aggressively courting customers from rival to switch to its network. T-Mobile’s larger rivals AT&T and Verizon have both responded to T-Mobile’s moves in the past, so it’s unclear how they will react to T-Mobile.

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