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Why are Movie Apps Moving to the Cloud?



movieslate First Microsoft decided to move Windows Movie Maker to its Live suite of apps. If you haven’t tried out the cloud version, save yourself the trouble. It is a painful experience, and one I’m not looking forward to when the desktop client is dropped in Windows 7. (To be fair, I think it is still in beta.)

Now comes word that Apple wants to transition iMovie to an on-line app as well. Why?

Certainly we’ve got on-line video apps abounding. YouTube, Blip, UStream, etc .. all take your video and do the processing on line to a certain degree. But given the move to more HD content (and cameras) it makes me wonder why Microsoft and Apple would want to take these apps into the cloud. An obvious response would be that they see this a future fee-based or advertising-based service. Is it to make video processing more of a reality on lower powered Netbooks and mobile devices? Is it to push customers to higher priced apps? I’m not sure.

But as I sit here on vacation in the north woods of Wisconsin, with very limited access to broadband, I can imagine there are lots of folks who want to edit a quick video and don’t have great access to broadband, or find themselves being capped down by broadband providers.

I certainly haven’t seen Apple’s effort here and I’ve tasted enough of Microsoft’s to know that it, even in beta, it leaves a lot to be desired. So, Apple, Microsoft, give us a hint. Why move movie making, which you continue to market as a quick and easy thing to do on your computers to the cloud?



  1. Sumocat

    01/02/2009 at 4:43 pm

    Content drives sales. They get you to put together your video on their service, you’ll post it via their service, giving them a means to compete against YouTube, etc.

  2. HG

    01/03/2009 at 10:35 am

    That might give Apple more sales, since they include iLife which includes a movie making program?

  3. HG

    01/03/2009 at 10:36 am

    I know I use it for small video stuff on my MSI Wind, and for the normal video editing I use my Macbook Pro.

  4. Daniel

    01/04/2009 at 8:21 am

    If you read the article Apple is also moving in from the desktop to cloud so your point is moot.

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