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Will iCloud’s Free Price Cost You an Arm and a Leg in Terms of Re-Purchasing Apps?



Apple had announced that it was going to abandon Mobile Me and price iCloud at the amazing price of $0.00, but will iCloud’s free price come with some hidden and implicit costs? The service is being promoted beyond the calendar, contact, and email synchronization as the consumerization of push email when Mobile Me initially debuted. Apple said in its WWDC keynote that iCloud will store all your app purchases–so you can go in and see what you’ve bought and easily re-install at a later date–as well as documents, photos, and other content in the cloud. However, by integrating iCloud with iTunes app purchases, will users who share a common iTunes ID to download app in their family have to now own separate copies of apps on each device?

Currently, before iCloud, families who have multiple iOS devices can share the same iTunes ID to purchase music, movies, TV shows, books, apps, and podcasts on iTunes. This means that if I bought my favorite GPS–Navigon–app, I can potentially share it with my girlfriend or brother if we share the same iTunes login, which is linked to my credit card–anything I buy, these people can download on their devices as it would show the devices tied to my iTunes.

Enter iCloud. As Apple makes iOS devices more personalized, it appears that iCloud’s free price tag may come with some hidden costs. Rather than associating content and purchases with a general iTunes ID, tying iTunes and iCloud together may create some hidden costs, especially with the streamlined cloud synchronization. As users try to sort out the automatic synchronization of more personal content, like photos and documents, so that not everyone who has access to your Apple iTunes ID will have access to those personal content, iCloud may also have the side effect of separating app purchases so that only devices owned and managed by the Apple ID owner would get the apps.

That means that if I may not want my brother to have access to my documents or pictures, I’d have to divorce him from my iTunes ID.

This notion may help Apple spur more sales of apps and users would have to purchase apps for every individual member of the family, rather than sharing the same login as iCloud and iTunes become more personal in nature.

If this does happen, I can see the potential need for profiles and switching in the future on devices, kind of like having separate log-ins on the PC. While the smartphone is personal, the iPad is still more of a family device akin to a family PC. In that sense, it is shared between various members of the same household in the living room, and users may want to log in under their own ID to access their own personalized content.

The other thing that we’re seeing potentially with iCloud is that it’s moving iTunes purchases towards the Google model. On Android, as purchases are tied in with a user’s Google mail account, sharing one’s Gmail account and password to share app purchases may not be so wise, so in the case of Android, every individual user buys individual licenses for apps, rather than share it on the same ID for family use as is the case with App Store purchases on iOS currently.

We’ll probably know more for the future, but the personalized nature of iCloud right now raises some eyebrows if free will actually cost a hefty sum down the road as family of users will now need to purchase individual licenses rather than pool their purchases.



  1. Anonymous

    06/07/2011 at 12:55 am

    Are you saying it is apple policy now to share apps across family members or friends?

    I am betting the RIAA has not read that part of the music purchase agreement on itunes if that is the case.

  2. Guest

    06/07/2011 at 6:51 am

    Sharing an iTunes account is no different then buying a CD / DVD and sharing it with other members of the same house. Do people buy 1 DVD per member of the household, I dont think so. Same goes for books, We buy 1 copy and share it. Software same thing, I buy 1 copy and even MS office will allow me to put it on more than one PC. 

    So why should I need to purchase the same movie, song, book or app 3 different times simply because it is digital? And keep in mind there is no second hand market for digital goods, so the owner will already make more since my household cannot share/sell it to another. 

    • Necromantik

      06/16/2011 at 6:07 am

      It occurred to me that the problem is easily solved if apple goes not by iTunes ID but by address.. Was thinking about this prob over the fact I share apps with my girlfriend.. All apps purchased should lock to address, with permissions obviously.. Of the iTunes accounts involved. Move house, state so on iTunes, next occupant associates it with their ID. Only prob I can see is the embarrassing apps I purchased and deleted now being visible to my girl.. Eep..

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