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Will iOS 7 Cause a Facebook or Windows 8 Backlash



At WWDC 2013 Apple showed off their radical refresh of their mobile operating system, called iOS 7, ready for iPhones, iPads and iPod Touches later this fall. The new OS brings a flatter look with some rounded interface buttons, and lots of new features that we think iPhone and iPad owners will find useful.

We also wonder if the new iOS will face a backlash similar to Facebook or Windows 8? Every time a company releases a new user interface design some users are uncomfortable. However, Apple’s change could really cause problems, since iOS has looked the same for years for millions of happy users.

The Facebook and Windows 8 Backlash

Every so often Facebook changes significant portions of the Facebook interface and/or functionality. Whether the changes make Facebook work better or not, as soon as they roll out the changes Facebook users take to the social network to complain loudly. Some go to the extreme of quitting the service, but most reluctantly acclimate to the changes until the next round of redesigns.

The new look for iOS 7 moves when the iPhone moves.

The words “Slide to unlock” is actually less informative than the old slide to unlock icon.

We’re not talking about advanced enthusiasts, but long-time users who think everything’s great just the way it is. They don’t hate change, but expect significant benefits that come with the changes. The change must bring a new feature or capability that improves the experience. It seems like Facebook changes never do this for them.

Many long time Windows users had similar reactions when they first saw the updated OS. Microsoft sells lots of copies of Windows 8 anyway, but mostly because that’s almost all one can buy at mainstream electronic stores.

One mom-and-pop computer support and supply company owner we know said they won’t recommend Windows 8 machines until Microsoft improves things. When their clients buy Windows 8 computers, most ask them to replace it with “the old Windows that works better.”

Will iPhone Users Revolt?

Control Center in iOS 7 replicates some jailbreak features and makes it easier to change settings.

Colors coming through Control Center’s opaque background looks distracting and make it hard to see for visually impaired.

We wonder if Apple will face a similar backlash when average users begin to update their phones. Here’s a list of reasons this could happen:

  • The new look doesn’t necessarily make things work better.
  • Some of the changes look ugly, like the light folder app backgrounds and flat icons on home screen. GigaOm quotes many designers who use the phrase “ugly stick.”
  • Apple didn’t improve interface with more informative app icons or a better keyboard.
  • Slide up Control Center or Slide Down Notification Center has an opaque background that will make it hard for visually impaired people to see even in high contrast mode.
  • Slide to unlock visual cue has been replaced by verbal cue that’s less obvious to use especially for people who don’t read the phone’s language.

There’s a lot to like in iOS 7. The visual redesign doesn’t make the iOS look or function better. Expect a big backlash and lots of complaints when users download iOS 7 to their iPad and iPhones this fall.



  1. Tech Junkies Simi Valley

    06/15/2013 at 10:29 am

    Hell no! Even though the design aesthetics and additional features are extremely similar to Microsoft’s Windows Phone/Desktop OS, and Android, iOS users will know, without a doubt that these are the most amazing & revolutionary changes of all time! And tech media will ride in the same wagon. Bet.

    • Max

      06/16/2013 at 11:46 am

      Whatever! I won’t even update to iOS 7 for the new features because of the ugly aesthetics, un-intuitive feel and similarity to something I can already by in android and windows phones. This may be the biggest case of “Why fix what isn’t broke?” since CocaCola released New Coke.

  2. Tony

    06/15/2013 at 7:50 pm

    While the features look interesting, the design looks childish to me. Not in a hurry to have it on my iPad. It does nothing to entice me to leave my Android phone and return to an iPhone. Sometimes I think Apple just doesn’t get it…wonder what they paid Sir Jonny Ive for coming up with this design.

    • Max

      06/16/2013 at 11:49 am

      I’ve already updated to iOS 7 and then downgraded to iOS 6.1.4 due to my distain for the new look and feel. The new features are warranted and I liked them, but the look and feel was beyond annoying. Whatever they paid Jonny wasn’t enough, because he didn’t finish the job. Everything visual is lacking in my opinion.

      • Tim

        06/17/2013 at 2:20 am

        “Whatever they paid Jonny wasn’t enough, because he didn’t finish the job.”

        Well they haven’t finished the job, have they? You downloaded the Developer Preview, which as its name suggests is not the finished product.

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