Yesterday, the Windows Team blog announced some changes they’re making to the upcoming Windows 7 Starter Edition. They’re removing some limitations (no more 3 application limit, not just for emerging markets) but retaining a whole lot of others (no Aero, no changing the wallpaper, no multimon support, etc).
Now I don’t know about you, but the Windows 7 Starter Edition smells a lot like “Windows 7 Home Basic Edition” to me. And in fact, if you dig just a little bit, you’ll find this informative Microsoft press release, where Microsoft’s Mike Ybarra says:
We know emerging markets have unique needs and we will offer Windows 7 Home Basic, only in emerging markets, for customers looking for an entry-point Windows experience on a full-size value PC.
We’ll also continue to offer Windows Starter edition, which will only be offered pre-installed by an OEM. Windows Starter edition will now be available worldwide. This edition is available only in the OEM channel on new PCs limited to specific types of hardware.
So there we have it. Microsoft is officially changing the label on the SKU that used to be “Home Basic” to “Starter Edition”. And they’re changing the label on what used to be “Starter Edition” to “Home Basic”. Smooth move, Microsoft. That ought to generate a whole new set of I-was-confused-by-the-sales-guy-when-shopping-for-a-computer lawsuits.
How about eliminating altogether the SKU complexity you’ve wrought with Vista and simplify to the old Win2000 and WinXP edition scheme. This is how I read Ybarra’s opening remarks in the press release.
My advice: Keep “Pro” for businesses and higher-end users, and “Home” for everybody else, with minor accomodations for the European Union and wherever else you’re having legal issues.
Having the number of SKUs that was introduced in Windows Vista adds to the complexity of the test matrix, as well as the complexity of the customer’s decision matrix. Although I guess that since large businesses are restricted by their Select Agreements, they really have only one choice: Enterprise.
Just so that I’ve clarified for GBM readers, here are the Windows 7 Editions, presented in order from leanest to most feature-packed.
- Windows 7 Home Basic Edition (only for emerging markets)
- Windows 7 Starter Edition (worldwide, only for netbooks)
- Windows 7 Home Premium Edition
- Windows 7 Professional
- Windows 7 Enterprise (only for Select Agreement customers)
- Windows 7 Ultimate (everything, the kitchen sink, and Ballmer’s ham sammich in this one)
Not listed: any ‘N’ editions or others specific to dealing with legal issues in specific countries/regions.
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