Windows Phone 7 ‘Really’ Ad: Best Video I’ve Seen From Microsoft Since Monkey Boy

Microsoft and its partners unleashed the world of Windows Phone 7 on the masses today. In the middle of the media blitz is a gem of an ad called Really that’s surprisingly sexy and funny. Two words that I’d never use to describe the dozens upon dozens of lame Microsoft videos, ads and viral marketing attempts from the past few years.

In the one-minute ad, smartphone users are portrayed as clumsy idiots that just can’t let go of their phones. They’re shown in a number of¬†embarrassing¬†situations, always choosing to focus on their phones rather than surroundings. Forget about live concerts, work, your kids, a seductive wife or your own wedding. We just can’t put our phones down. The ‘victims’ in the ad exclaim ‘Really!’

A bet a lot of GBM readers (and staff) can relate to at least some of the situations in the video. I know I can.

Kudos to Microsoft for a great ad. The only thing that confuses me is the ending tagline:

“It’s time for a phone that saves us from our phones.”

Does Microsoft not think its phones will be addictive as iPhones, Android devices and the CrackBerry?

10 Comments

  1. Chris Leckness

    10/11/2010 at 5:50 pm

    Just showed this one to my family (and as you were posting, tweeted about it) and they loved it. So freaking true and I am also at fault in this.

    Reply

    • Xavier Lanier

      10/11/2010 at 6:20 pm

      Yup, showed this one to my wife and she said I should be in the commercial.

      Reply

  2. Michael Anderson

    10/11/2010 at 6:24 pm

    But then what is the message – ‘so your phone doesn’t do twitter and facebook and email and all of that other stuff that has you constantly looking at it … and I still have to pay $30 for data?’ Um, no it does have all of that stuff. So … somehow I will not be reading / texting the same way as before? Um … no, that stuff works the same. So … um, wha?

    It is a cute ad, but for a platform that is playing massive catch-up after being a dismal failure in the mobile space for ages, they are at once trying to do the exact same stuff and say they are doing it all different? Makes no sense.

    Reply

  3. Michael Anderson

    10/11/2010 at 6:24 pm

    But then what is the message – ‘so your phone doesn’t do twitter and facebook and email and all of that other stuff that has you constantly looking at it … and I still have to pay $30 for data?’ Um, no it does have all of that stuff. So … somehow I will not be reading / texting the same way as before? Um … no, that stuff works the same. So … um, wha?

    It is a cute ad, but for a platform that is playing massive catch-up after being a dismal failure in the mobile space for ages, they are at once trying to do the exact same stuff and say they are doing it all different? Makes no sense.

    Reply

  4. CLC

    10/11/2010 at 8:14 pm

    They’re trying to say that their interface cuts down on the amount of time it takes to complete that tweet or text message or web browsing; and, therefore, you won’t be staring as long at your phone. “Designed to get you in and out and back to life” is the follow up tagline.

    Reply

  5. Joe Romeo

    10/11/2010 at 8:37 pm

    I think you’re missing the point Michael. They’re just emphasizing the benefits of glanceable information in a fun way.

    Reply

  6. Joe Romeo

    10/11/2010 at 8:37 pm

    I think you’re missing the point Michael. They’re just emphasizing the benefits of glanceable information in a fun way.

    Reply

    • Michael Anderson

      10/12/2010 at 5:19 pm

      Really? Did I miss them showing the glanceable info somewhere? Or their phones? Or how the stuff the ‘glanceable information’ solves is absolutely NOT the stuff that is keeping people glued to smartphones?Again, cute ads, but it is like selling the Playstation Move (Wii clone for PS3) by showing gamers on couches then showing a beautiful day outside as if saying that using the Move will save gamers from game systems … cute, but fails to hold up to even the smallest scrutiny.

      Reply

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