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Xfinity 10G Network: What it is…And Isn’t



The Xfinity 10G network and its misleading ads are causing a lot of confusion since Xfinity launched it with a barrage of ads touting fast Internet speeds and an array of offers. Those hoping for absurdly fast Internet speed upgrades will be disapointed to hear the “10G network” is simply an Xfinity branding exercise that encompasses both its home and mobile services.

It’s easy to see why consumers could think that all of Xfinity’s new ads are introducing an all-new network of some kind. Wireless companies are continuously bombarding consumers with the latest and greatest wireless G or “generation.” For example, current smartphones support 5G wireless, which is significantly faster than 4G.

Xfinity isn’t building out an all-new network with significant upgrades, which will disappoint those looking for anything faster than gigabit Internet speeds or the ability to upload content much faster than they already can. Xfinity 10G also isn’t going to blow away your current wireless provider’s download or upload speeds.

Another thing to note is that advertised speeds are the maximum download speeds. Maximum upload speeds are far slower. Even those on the fastest Xfinity 10G network plans will see upload speeds that are several times slower than their download speeds.

Comcast, Xfinity’s parent company, knows better than to use 10G as marketing speak considering it is indeed working on 10G network technology. Above is a pretty dry video demonstrating and explaining their actual 10G Network technology that will come in the future from 2022.

Xfinity 10G Network Ads

Above is just one of the many Xfinity 10G network launch ads. They largely brag about breakthroughs and feature kids reminiscing about how bad their internet connections were back in the day.

Here is another Xfinity 10G ad featuring Mario of Super Mario. He zooms through pipes in the 15 second ad, hinting at how fast Xfinity’s new internet pipes are and how they might help gamers gain an edge. But like the ad fearing kids, this ad doesn’t explain what Xfinity’s 10G network is or isn’t in terms of actual product or technology.

In another ad, a woman is disapointed to learn that her date doesn’t have fast, reliable home Internet service. The lack of Xfinity 10G service is just one of the many red flags she sees in his living room. But the real red flag here is that Xfinity doesn’t really tell the viewer what the ’10G network’ is that they’re selling. It’s also odd that Xfinity is poking fun at mobile data speeds and reliability considering that it sells Xfinity mobile services.

Another promo for Xfinity 10G called showcases kids telling their parents what they need in a network. Like the other ads, it doesn’t directly tell the viewer what 10G is or the fact that it considers 0.1G connection part of it.

The Xfinity 10G Network ads aren’t just limited to TV and radio spots. Xfinity’s launched several integrated campaigns that weave the 10G Network branding into various sports commentary and social media. Above is one example of.a Tweet by WWE superstar Sheamus.

Those watching sports broadcasts since the Super Bowl may also notice broadcast announcers slipping in what seem to be p Xfinity’s 10G Network promos in the middle of games. For example, Golden State Warriors broadcaster  got called out on Twitter for repeating the above phrase.



  1. Julio Solar

    02/26/2023 at 7:04 am

    Deceiving advertising should be illegal. Of course, in the name of freedom of speech, they will argue that everybody should “ask the right questions” and do their homework before believing all the fallacy we are exposed to in a daily basis. Good job Comcast. You are now included on the “most reliable liars network” in America.

    • John

      03/07/2023 at 3:10 pm

      The FTC will (can) decide if Comcast 10G is free speech or deceptive advertising.
      Free Speech doesn’t mean there aren’t limits in place.

  2. Andrew Filber

    02/27/2023 at 3:26 pm

    Thanks for this. Just heard another Xfinity “10G” ad and thought WTF?

    Would be like an airline calling a regular flight across the Atlantic Ocean “Mach 5”..

  3. Steve Nesbit

    03/03/2023 at 4:51 am

    This is an obvious attempt to deceive customers and an attempt at grow at the expense of competitors without actually providing the service they are directly implying they are selling by naming the service 10G which is technical term with technical meaning. Hopefully the FCC and other Federal agencies will see this for what it is and deal with it appropriately.

  4. michael

    03/05/2023 at 11:40 am

    Google Fiber is cheaper than them, and also Google Fiver has 5gb now, which is better. If cable is the only reason for having xfinity, then just have cable and get Google Fiber. Xfinity sucks for internet. 1gb up aand down at Google Fiber. Xfinity has way too slow upload speeds. $70 for Google Fiber and $75 for Xfinity a month. As I said Xfinity has way slower upload speeds for even the 1gb.

  5. Gil

    03/21/2023 at 3:40 pm

    Advertising is by nature deceitful.

    That being said, Comcast is garbage. I’d choose any vendor in market over them. I would rather deal with almost any company over them. They will say literally anything to get the service contract. This current campaign is just another example. They changed the name of their service from “Comcast” to “Xfinity” because people hated them so much as a company.

    Just say no to Comcast.

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