Android Users to Generate $1.3 Billion in Revenue for Google in 2012

Posted by | 02/10/2011 | 0 Comments

While Android, unlike Windows Mobile and Windows Phone 7 from Microsoft, is a free operating system for manufacturers to use, customize, and implement on devices such as smartphone, the free OS is still generating quite a bit of revenue for Google, the OS’s maker. The operating system currently generates approximately $130 annually for Google, as of 2010, in mobile advertising and that number can grow exponentially to $1.3 billion in revenue by 2012.

Piper Jaffrey analyst Gene Munster estimates that 2010′s revenue is about $5 in revenue per year per Android user. This is considerably favorable as Google rakes in just under $20 per user in its desktop search business. The average revenue per user, or ARPU, for Android is expected to grow to be $10 per head in 2010. With 300,000 Android devices reportedly activated per day, Google is gaining more users each day, which helps the company to reach the $1.3 billion estimate by the end of next year.

Via: eWeek

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Category: Mobile

About the Author (Author Profile)

Tech enthusiast in Silicon Valley enjoying the possibilities of ubiquitous connectivity, information sharing, and collaboration enabled by mobile broadband. You can contact Chuong on Twitter @chuongvision or with the same ID on Skype.
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