After having delivered Google Videos, Android’s movie rental system that tied into Android Market for Android 3.1 Honeycomb tablets, Google may be hard at work in trying to enable smartphones to have access to its video rental service. Android users have noted that they have seen the Google Videos app briefly available for download in Android Market, and even though the app may install properly, it doesn’t yet work on a Google Android smartphone as of yet.
Android Central had installed the app on a Nexus S and shows what the UI of the service will look like on a smaller smartphone display.
Google Videos as a content-based service is Google’s third major content push to tackle the huge offerings available in Apple’s iTunes and App Stores. Google first started to battle iOS with apps with its Android Market, then the company delivered Google Books to compete against Apple’s iBookstore. With Google Videos, Google will be competing against not just the iTunes video store, but also subscription-based streaming services like Amazon’s streaming video service, Netflix, and Hulu Plus. Google still doesn’t have a music store to compete with iTunes.