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Grocery Cart-Mounted Tablet Points Users In the Right Direction in Grocery Stores

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Are you one of those perpetually lost souls who rely on GPS for everything, whether you’re headed to the grocery store or for navigating the store itself? Well, if you are and you’re living in China, you may be in luck as SK Telecom is launching a trial at Chinese Shanghai Lotus supermarkets to mount tablets onto grocery carts to help consumers save money, learn about new deals and store promotions, and navigate the store to find all the items on their shopping list.

The way the system works is that users will download an app for their phone where they would input and store their grocery lists. Once inside the store, user’s smartphones would be able to synchronize the grocery list to the tablet on the grocery cart.

The tablets are connected and networked using WiFi, and to guide users around the store, the tablets use indoor positioning technology. This way, consumers can get true location-based discounts and coupons as they walk past aisles of snacks and food. Also, the tablet can guide users to the appropriate location within the store to find items on their grocery lists.

Also, rather than having store clerks interrupt the ambiance, if any, of the store by announcing new deals and promotions on the loud speaker, those deals can get pushed to the tablet’s display instead.

At checkout, the tablet can tabulate the sum of the purchases, any savings and discounts, and also any membership points.

Right now, the program is being piloted in China, but these tablets and grocery carts will also be headed to Korea next year. At this time, there’s no indication that North American and European shoppers will get these high tech smart grocery carts.

In the U.S., apps like Aisle 411 and other apps are being trialed with big chains, like Home Depot, and warehouse stores to offer indoor positioning so customers can navigate to the correct aisle to pick up their favorite products. Smart carts, smartphones, and integration of tablets will soon help marketers better understand consumers and offer real-time location-based promotions, discounts, and relevant deals.

Via: Digital Trends

Tech enthusiast in Silicon Valley enjoying the possibilities of ubiquitous connectivity, information sharing, and collaboration enabled by mobile broadband. You can contact Chuong on Twitter @chuongvision or search +chuongvision on Google+.

5 Comments

  1. Anonymous

    08/01/2011 at 2:29 pm

    I just paid $22,87 for an iPad2-64GB and my girlfriend loves her Panasonic Lumix GF 1 Camera that we got for $38,76 there arriving tomorrow by UPS. I will never pay such expensive retail prices in stores again. Especially when I also sold a 40 inch LED TV to my boss for $675 which only cost me $62,81 to buy. Here is the website we use to get it all from, GrabPenny.com

  2. Micromax Mobile Phones

    09/06/2011 at 6:58 am

    This is a perfect example of the technology. By reading this post one can see that how far the technology has gone.

  3. Erik Clara

    10/07/2012 at 9:58 pm

    Wow! These are what we call digital trends.

  4. toygullyblog

    02/24/2013 at 9:46 pm

    Great Example of advance technology… Introduces GPS wonderfully

  5. Bhavna Singh

    02/24/2013 at 9:50 pm

    Great Example of advance technology… Introduces some features of GPS wonderfully here.

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