Did Verizon Ever Care About the Droid Bionic?

Verizon’s launch of the Motorola Droid Bionic never sat well with me. It has always felt, for lack of a better term, half-baked. This feeling started when Verizon failed to announce a pre-order period for the Droid Bionic, which at the time, was one of the most anticipated releases of the year.

It then decided to tack on a $300 price tag to the Droid Bionic, effectively pricing out tons of customers who had been excited about the launch of the first dual-core 4G LTE device. That decision made me feel like Verizon knew that this phone wasn’t going to be able to survive for long with the iPhone 4S and Samsung Galaxy Nexus on the horizon.

Like it didn’t care.

Motorola Droid Bionic

Then, to top it off, Verizon’s horrid ad campaign for the Droid Bionic. It felt forced and it lacked imagination. Kind of like the Droid Bionic.


And now, my suspicions have been confirmed today in a snippet from a Phandroid moderator who has apparently conversed with someone about the upcoming Motorola Droid RAZR, a device that should get announced on October 18th.

According to that someone, the RAZR is a smooth and fast and is a big improvement over the Droid Bionic.

Weird, didn’t the Droid Bionic launch like a month ago?

That’s not all either:

Verizon is very, very excited for both devices. I don’t get the feeling they’re “siding” with one over the other, but I can tell you that they never had a lot of confidence in the Bionic having a lot of staying power. Their decision to release the Bionic as is was more of a contractual obligation than a real belief in the product. They are much more invested in the RAZR.

Well I’ll be.

There it is.


Verizon never really gave a rat’s you-know-what about the Droid Bionic . It just wanted to get something out in order to get something out.

Now, I’m not saying that the Droid Bionic is a bad phone. It’s not. But what I am saying is that it probably isn’t sitting atop Verizon’s list of priorities as a phone marketed as a flagship smartphone should be. Need evidence? Look no further than the bug fix update for the Droid Bionic which won’t be out until November. Wondering why?

It’s because Verizon’s priorities lie with another flagship Motorola device. One that will probably have a pre-order period. One that might be decently priced. One that might actually have a halfway decent ad campaign. One that actually gets the flagship smartphone treatment.

And one that stands a chance of succeeding.


Imagine that.