Samsung’s New Trademarks Could Reveal U.S. Galaxy S III Branding
Samsung has filed for trademarks for a series of names in the U.S., and some of those names could arrive as branded devices for the company’s highly anticipated Galaxy S III flagship smartphone. Samsung had filed trademarks for Thunder, Express, and Accelerate in addition to the Emerge, Stellar, and Halo marks that the company had previously filed for. It’s unclear if Samsung will use any of these names as part of its Galaxy S III release with U.S. carriers or if the company will use them for other phones that will be released in the future.
In the past, Galaxy devices released in the U.S. were often re-branded individually with U.S. carriers, and the Galaxy S III could follow the same path. For instance, the Galaxy S II on Sprint was known as the Epic 4G Touch and the Galaxy S I were available on AT&T, Sprint, T-Mobile, and Verizon as the Captivate, Epic 4G, Vibrant, and Fascinate respectively.
The Galaxy S III is expected to be announced within the first half of this year. It was originally slated for a February announcement at Mobile World Congress, but Samsung decided at the last minute to postpone the announcement so that the announcement time and the availability date of the phone won’t be spread out too far apart.
Right now, not a lot of information is known about any of the names nor for which carriers these trademarked names will be offered for.
Another interesting Samsung trademark filing reveals that the manufacturer may intend to compete with Android partner Google and Google Wallet. It was revealed that Samsung had filed for the Samsung Wallet trademark, and that could potentially indicate that Samsung may intend on bringing its own mobile payment mechanism to market in the future. If Samsung heads down that route, not only will it be competing against Google, but also against carriers like AT&T, T-Mobile, and Verizon, all of which are partnering to deliver a Google Wallet rival in the form of ISIS. Currently, the Galaxy Nexus, at least the GSM international version, supports NFC and Google Wallet on-board.