iPhone 5 Pricing for Early Upgraders Still On Contract Seems Higher than the Past

Pricing and plans always seem to be the details that drive so many users crazy when it comes to new Smartphones. Of course that’s a tale well told, and one that we know the carriers like to play their own games with. So, as I’m catching up with what others are saying about the new iPhone 5, I noticed Chris Breen tweeting a simple post saying, “Why I’m not upgrading” with this link, which I assume is the “check your eligibility link on Apple’s website. The pricing on that seemed high to me, so I thought I’d head over to Apple’s site to check out my eligibility pricing as well. Now, know that as an always early upgrader, I’m used to paying  a premium when it comes to a new iPhone. But I was a bit shocked when I saw the price in the picture below for the 64GB model.

Apple Store

First, before I comment on the pricing, I want to point out the date. Both Breen and my eligibility point to November 8 as the date when prices break. Checking with the GBM team, those of us who ordered on pre-order day all seem to have different dates. So, that’s somewhat but not completely surprising.

But now on to the pricing. Like I said, I’m used to paying a premium to upgrade an iPhone early. But I went back and checked my records for the last two upgrades and the most I’ve paid is $649. That $849 price for a 64GB model is new to me and certainly, like Mr. Breen, dissuading. Call me crazy, but on some semiotic level it’s almost suggesting to those of us who have been down this road before that we stay away for a few weeks.

Curious to know what others are seeing here.