With the launch of Windows 8, Intel is pushing the new Ultrabook convertible form factor with a series of new ads to put the new form factor in front of computers.
“What is an Ultrabook convertible?“, you ask.
The Ultrabook convertible is a new style of device, that transforms from a notebook to a tablet and back to help users switch from working at a desk to a more mobile setting without the need for separate devices.
Intel doesn’t make convertible devices, but provides guidelines for manufacturers like Dell, Asus, Lenovo, Toshiba and others to create these devices.
To raise awareness of the new Ultrabook convertible, Intel debuted a new series of Ultrabook convertible ads across the globe. the first ad claims that with the Asus TAICHI, “Everything else seems old-fashioned”.
Toshiba Satellite U925t
Another ad shows off the Toshiba Satellite U925t Ultrabook convertible, highlighting the slide to tablet function. In this ad, the user is te subject of a smirk from an observant lady after he tries to pinch to zoom on his magazine.
Lenovo IdeaPad Yoga 13
The Lenovo IdeaPad Yoga, an Ultrabook convertible that twists around into a variety of positions. This Windows 8 notebook first showed up at CES 2012, but is finally available for purchase now that Windows 8 is on the market. Check out the IdeaPad Yoga 13′s moves in the video below.
Read: IdeaPad Yoga 13 Review
Dell Convertible XPS Ultrabook Convertible
Dell brings the Ultrabook convertible to users with the Dell Convertible XPS 12, a flip-screen computer that uses a unique hinge to transform from a laptop to a tablet in a snap. Check out the transformation in the video below.
Read: Dell XPS 12 Review
Sony VAIO Duo 11 Hybrid Ultrabook Convertible
Sony brings a slider to the game with the Sony VAIO Duo 11 Hybrid Ultrabook convertible. This tablet and notebook duo slides back to reveal a keyboard. This new Ultrabook convertible keeps the keyboard and screen much closer than the rest of the new Ultrabook convertible devices.
Stay tuned for more details on the Ultrabook convertible devices as Intel and manufacturers work with the new touch focus of Windows 8.These devices offer a full Windows experience, including access to popular Windows apps, unlike the Surface RT, which only offers access to Windows RT apps.