Piper Jaffray: 62% of Teens Plan to Buy an iPhone

Fortune reports that 62% of all teenagers in the United States that analyst group Piper Jaffray surveyed said they were planning on buying an iPhone.

Highlights of the report, called Taking Stock of Teens, is now available for download through the company’s website. It also includes key statistics that point to Apple’s dominance of teens in America.

This winter 48% of teens said they owned an iPhone, compared with just 40% of all teens last fall. According to Jaffray the higher demand is being driven by the iPhone 5. 62% of these teens expected to purchase an iPhone. That’s in contrast to the 23% of teens who said they would be purchasing an Android device last fall.

Samsung Galaxy S4 vs iPhone 5 - Battle for the Best Smartphone.

91% of teens also said they planned on buying a smartphone. Of those 59% of teens said they were more likely to buy an iOS based device. Despite the acceleration in growth of the smartphone market, teens who said they were likely to buy Android remained steady at 21% versus 20% from the fall prior.

It’s not all rosy for Apple, though. These statistics do show the iPad faltering. Of the teenagers surveyed, 68% who said they owned a tablet indicated that that tablet was an iPad. That’s down from 72% the year prior. These numbers are mirrored by statics compiled by online advertising network Chikita.

Read: Android Tablet Usage Increases, Still Far Behind iPad

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When Chikita used its online ad network to monitor tablet usage, it found that while the iPad still dominated usage patterns at 81% of all tablet web traffic. Android-powered devices like the Kindle Fire grew from just 4.25% to 7.7% in January 2013.

The usage rates and buying habits of teenagers is important because teens spend their parent’s money. A 2012 study on teenage buying habits by market research company TNS found that teens spend an average of $5,000 a year of their parents money. Even in that study, Apple was found to be one of teen’s favorite brands.

Comments

  1. JEB says

    These kids are spoiled, brain-washed bratst!

    They are the same kids that pay $500 for a pair of shoes you can buy at K-Mart for $30!!

      • JEB says

        NO, I feel sorry for kids that aren’t taught how to manage money! In 50 yrs these kids will be in debt with no savings and expecting the government to take care of them!

        I put my extra money into 401Ks, etc and now have TONS of money to retire on without needing the government handouts!

        • John says

          Congrats to you but I truly doubt a teenager purchasing a iphone now will bankrupt them for life. Besides the iPhone is probably the best phone to purchase if your worried about money as it retains the highest resale value of any phone known to man.

  2. Jack says

    The iphone seems to be the phone for the ignorant rich people, the wannabe rich and kids that don’t know better and are the sheep of Apple which keeps offering an old phone with old technology and that’s why Apple doesn’t improve because no matter how old their phones are have loyal sheep that have no clue there are much better phones out there.

    • Stupid says

      You’re just a jealous fool/tool. Give it a rest already and wank on your fandroid or flakberry some more.

  3. Andres says

    iPhone over Android?
    I wouldn’t say that people who prefer iPhones are spoiled – kinda ignorant, no?
    But it still doesn’t seem logical. You can buy the latest high-end Android phone and it will easily outdo an iPhone.
    Figured a generation brought up with technology would want more advanced technology, no?

    • Whatever says

      Real people don’t wankoff to/with their phones. They use them. And for usability (apps/fluidness/etc) no android phone can compete. None. Not even project peanut butter.

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