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Android Tops 850,000 Activations Per Day, Good News for App Lovers



The Android platform is growing at a blistering pace, adding 850,000 new phones or tablets every day according to Andy Rubin, Senior Vice President of Mobile at Google.

Kicking off Mobile World Congress 2012, Rubin shared that over 300 million Android devices are in use throughout the world, including 12 million tablets, a number made more impressive when you consider that this number doesn’t include the Kindle Fire or Nook Tablet, which don’t connect to Google in the same way as phones and traditional tablets.

Why should you, the average Android user care about the number of Android devices activated every day?

Well, if you love apps, that’s 850,000 new reasons for app developers to build Android apps.

Android Activations

Android at MWC 2012

Rubin shared that the Android app market has over 450,000 apps available on the market, an increase from 150,000 during last year’s Mobile World Congress.

Android doesn’t have a shortage of apps, and most users can find the apps they want for Android phones, but there are key apps still missing. The most recent example is Instagram for Android, which has been available on the iPhone for nearly two years, but is still, Coming Soon to Android.

Google’s daily Android activations are more than double the number of iPhone sold by Apple every day during the last quarter, totaling 37 million iPhones sold during Q1 2012.

As the Android user base grows developers will need to give added attention to the platform, especially with 850,000 new devices coming to market everyday. Currently developers are struggling to convert Android users into app buyers, as opposed to free app downloaders, which is a change in attitude that Google and developers will need to address before we see a renaissance period of Android apps.



  1. Timjones17

    02/27/2012 at 7:55 am

    Instagram is a key app to hipsters only

  2. Natália Biancovilli

    07/08/2012 at 8:41 am

    It´s really amazing to hear these news about the growth of the Android Market! That´s why I am entering this APP business, becoming a player here in Brasil for the epubs and app-interactive-books. It´s really important for us to have access to these researches. Our first app-interative-song-book will be launched on september 26th, 2012. I invite you to come to our website on september for a visit on september and also on apple store and google play! The name of our book is “The butterfly and the hunter” and tells the story of a hunter who catches a butterfly, to give it as a gift to his daughter… but then the compassion and respect of the girl for the liberty of the butterfly changes everything. :)


    Natália Biancovilli

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