In recent years, Apple has made eco-friendliness the meme behind its design decisions, highlighting the use of highly recyclable materials such as metal and glass. However, the messaging isn’t without caveats as power users who find themselves outgrowing their purchases year after year may have to part with their purchases, rather than being offered a solution to upgrade internals, such as memory (RAM), storage, or add other components, such as graphics card or CPU.
The idea for ‘disposable computing’ where users shed their old devices and get new ones stem from Apple’s success in mobile. In the iPod era, the only way to get a larger capacity iPod was the buy a new one as you outgrew the storage of the current model. iPod devices were sleek and did not come with replaceable batteries nor removable memory cards.
In the age of the iPhone, Apple created an even tighter ecosystem where you’d have to not only buy your apps through the singular gatekeeper–the App Store–but all components were sealed and not upgradeable. For the iPhone 5, for instance, choose an AT&T iPhone 5 with 16 GB and later decide you want to switch to Verizon and get 32 GB of capacity? Tough–you have to buy a whole new phone.
And lastly in the post-PC era of the iPad, you have the same constraints with the iPhone. Worse, the iPad is sold to many as a computing device, and not as a secondary tablet, meaning that this is the only access to a ‘computer’ that some users would have at home. No upgradeable processors or graphics, no serviceable RAM, no expandable memory, and no replaceable battery. The iPad is a one-shot computer and when you outgrow its potential, you’ll have to buy a whole new one as third-generation iPad owners who are eyeing the fourth generation model are having to decide right now.
And the lessons learned in mobile are extending to traditional PC era computing as well. MacBook Air and Retina MacBook notebooks are not serviceable with soldered RAM and non-removable batteries. Most recently, the impossibly thin desktop-class iMac computer is said to feature non-upgradeable components, meaning that based on the configuration of the desktop at the point of purchase, you’re stuck with whatever you decide until you decide to buy a new computer.
Is this quest for beauty and form worth the sacrifice? Fortunately, for the environment, at least Apple is going green. As Apple perfects its designs, consumers are now forced into a ritualistic upgrade cycle where they have to buy completely new hardware. iPhone users know that after a couple generations on the same model when iOS support becomes dropped for older hardware and apps require newer graphics and processors to run, users have to upgrade. But upgrading in mobile is easier, at least in the U.S., since users generally have two-year contracts and are offered subsidies on qualified upgrades. On the notebooks and desktops where consumers have to spend between $1,000 and $3,000 up front out of pocket, Apple is asking a lot from its customers.
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